1. Strategic Plan Brand Promise Core Values (Who you are)
Positioning Statement
3 to 5 year Targets
1 year Goals
90 Day Critical Accomplishments
Key Focus Areas
Key Strategies
Key Activities
X - Factor
Resources Needed
Resources Needed
Resources Needed
Economic Drivers/KPIs
Economic Drivers/KPIs
Ideal Customer
(Who they are)
Barriers
Barriers
Barriers
Accountability
Accountability
Accountability
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Customer Insights
(What they want)
KPIs
KPIs
KPIs
Communication and Accountability Plan