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Global B2B Demand Generation Marketing: Top 10 Tips

Published byValentín Muñoz Naranjo Modified over 6 years ago

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Presentation on theme: "Global B2B Demand Generation Marketing: Top 10 Tips"— Presentation transcript:

1 Global B2B Demand Generation Marketing: Top 10 Tips
Anne Holland, President MarketingSherpa Tuesday, November 14, 2006 © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

2 Tip #1. Translate this… If you find the enclosed materials to be of interest to your organization, we would be very much obliged if you could reply at your earliest convenience. © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

3 Tip #2. Centralize email but beware
Umlauts © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

4 Tip #3. Chunk canned presentations
Korea & Sweden versus China & Eastern Europe © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

5 Tip #4. Presenting the professor
                                            home | contact | customer login The University of Tennessee, Dept. of Marketing and Logistics The Marketing, Logistics, and Transportation Department will strive continuously toward being a leading source for the creation and dissemination of knowledge in the science and practice of Integrated Value Chain Management. © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

6 Tip #5. Sales enters earlier in the cycle
Chat, IM, In-Person © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

7 Tip #6. Mobile messaging 12.5 versus 3.7
© 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

8 Tip #7. Don’t forget offline
© 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

9 Tip #8. Treat local press like royalty
© 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

10 Tip #9. Vacations & holidays
Orthodox Christmas Ramadan August Bank holidays © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

11 Tip #10. Don’t make me pick my country
Localized URL Language Negotiation Geolocation (IP Address) Drop-down diplomacy French Canadians Cookie me © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

12 Thank you Anne Holland MarketingSherpa aholland@marketingsherpa.com
(877) © 2006 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.

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