1. Social Influence
The exercise of social power by a person or group to change the attitude or behavior of others in a particular direction

2. Classic Conformity Research
Sherif : Conformity in an ambiguous reality
Autokinetic effect
Asch: Conformity in a clear reality

3. Conformity
Normative influence is conformity, compliance, or obedience due to a desire to gain rewards or avoid punishments
Informational influence is conformity, compliance, or obedience used to gain information.

4. What happens to nonconformists?
Schacter’s Johnny Rocco Study.
Slider
Deviate
Mode

5. Influences of Conformity
Group size
Group Cohesiveness
Social Support
Self-Awareness
Self-concern over presentation
Need for individuation
Need for personal control

6. 2 types of nonconformity
Independence
Nonconformity

7. Obedience
Milgram (of course)
Meeius and Raajimakers (1986)
Gamson

8. Social Influence depends on
Number
Strength
Immediacy