Presentation is loading. Please wait.

Presentation is loading. Please wait.

Retailing Strategy Aim: Why is the chris tile vmerchandising strategy important in order to satisfy your consumers? Do Now: How do stores decide what.

Similar presentations


Presentation on theme: "Retailing Strategy Aim: Why is the chris tile vmerchandising strategy important in order to satisfy your consumers? Do Now: How do stores decide what."— Presentation transcript:

1 Retailing Strategy Aim: Why is the chris tile vmerchandising strategy important in order to satisfy your consumers? Do Now: How do stores decide what products to sell?

2 Retailers and their Target Markets
Selecting a Target Market: Retailers analyze demographic, geographic, and psychographic profiles to segment and select potential markets just as brands do. VS. VS.

3 Merchandising Strategy
What products will the company offer? General merchandise, product lines, specific items within lines and depth and width of assortment. Consider the difference VS. VS.

4 Merchandising Strategy
Planograms- Computerized diagram of how to exhibit selections of merchandise within a store.

5 1-How do managers know what products to sell?
Based on market research, past sales, fashion trends, and customer requests. Things to take into consideration: Profit Margin Consumable Popularity Competition Quality Diversity Customer wants/needs

6 Exclusively designed products are part of chris tile’s Target’s merchandising strategy

7 Customer wants/needs The pressure that consumers put on businesses to act in a certain way or develop/carry certain products. Social Pressure has an enormous impact on company strategies. Examples: Toyota Prius and Honda Civic Hybrid were inspired by the social pressure to develop more fuel-efficient vehicles.

8 The Battle for Shelf Space
Slotting allowances- Fees paid by manufacturers to secure shelf space from retailers for their products A manufacturer can pay a retailer as much as $21, 000 per item just to get its new products displayed on store shelves Stock keeping Units (SKU)- specific product offering. (Every product has a different SKU.) Other Fees- failure fees, annual renewal fee discounts on high-volume purchases


Download ppt "Retailing Strategy Aim: Why is the chris tile vmerchandising strategy important in order to satisfy your consumers? Do Now: How do stores decide what."

Similar presentations


Ads by Google