1. Retailing Strategy Aim: Why is the chris tile vmerchandising strategy important in order to satisfy your consumers? Do Now: How do stores decide what products to sell?

2. Retailers and their Target Markets
Selecting a Target Market:
Retailers analyze demographic, geographic, and psychographic profiles to segment and select potential markets just as brands do.
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3. Merchandising Strategy
What products will the company offer?
General merchandise, product lines, specific items within lines and depth and width of assortment.
Consider the difference
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4. Merchandising Strategy
Planograms- Computerized diagram of how to exhibit selections of merchandise within a store.

5. 1-How do managers know what products to sell?
Based on market research, past sales, fashion trends, and customer requests.
Things to take into consideration:
Profit Margin
Consumable
Popularity
Competition
Quality
Diversity
Customer wants/needs

6. Exclusively designed products are part of chris tile’s Target’s merchandising strategy

7. Customer wants/needs
The pressure that consumers put on businesses to act in a certain way or develop/carry certain products.
Social Pressure has an enormous impact on company strategies.
Examples:
Toyota Prius and Honda Civic Hybrid were inspired by the social pressure to develop more fuel-efficient vehicles.

8. The Battle for Shelf Space
Slotting allowances- Fees paid by manufacturers to secure shelf space from retailers for their products
A manufacturer can pay a retailer as much as $21, 000 per item just to get its new products displayed on store shelves
Stock keeping Units (SKU)- specific product offering. (Every product has a different SKU.)
Other Fees- failure fees, annual renewal fee discounts on high-volume purchases