1. Trends in global sponsorship spend, 2000-2010
US$ billion
Source: GroupM, This Year Next Year
Extracted from Adstats: Global Sponsorship.
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Media trends

2. Projected sponsorship spend by region, 2010
% share
Source: GroupM, This Year Next Year
Extracted from Adstats: Global Sponsorship.
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Media forecasts

3. Important objectives in sponsorship evaluation, 2010
% of respondents
Source: 2010, IEG, LLC. Extracted from the IEG/Performance Research Sponsorship Decision-Makers Survey
Extracted from Adstats: Global Sponsorship.
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Media trends

4. US sponsorship spend by category, 2010
% share of total spend
Source: 2009, IEG, LLC
Extracted from Adstats: Global Sponsorship.
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Media trends

5. Top 10 US sponsors, 2008 Media trends US$m Source: 2009, IEG, LLC
Extracted from Adstats: Global Sponsorship.
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Media trends

6. Global sponsorship spend by region, 1999-2010
US$m
Source: Group M, This Year Next Year
Extracted from Adstats: Global Sponsorship.
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Media trends

7. What has happened to your ROI in recent years? 2010
% of respondents
Source: 2010 IEG, LLC. Extracted from the IEG/Performance Research Sponsorship Decision-Makers Survey
Extracted from Adstats: Global Sponsorship.
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Media trends