1. Establishing an Adult Literacy Program

2. How do you find professional and/or volunteer staff?
Determine what characteristics you want in staff members
Create a hiring process that will attract and identify applicants with those characteristics

3. How do you find professional and/or volunteer staff? (cont.)
Use:
Advertising
Community announcements, postings, and newsletters
Community presentations
Referrals
Internet sites
Word of mouth 3

4. How do you find space? Take into account:
The physical character of the space
Learner comfort
Should space be rented, donated, or shared? 4

5. How do you recruit students?
Recruit in ways potential students are likely to notice:
Print advertising
Radio, TV and other forms of announcements
Make it easy to contact you 5

6. How do you recruit students? (cont.)
Recruit where potential students are likely to be:
Media advertising
Community advertising and recruiting
Referrals
Word of mouth 6

7. How do you connect with the community?
Make contacts in the community:
Health and human service agencies
Area employers
Local government
Other community leaders and members
Inform the community through presentations and literature
Be a joiner and a volunteer
Develop a community Board of Directors or Advisory Board 7