1. Growth in ad spend by region, 2010
year-on-year % change
Source: The Nielsen Company, Global AdView Pulse, Q4 2010
Extracted from Adstats: Cold drinks advertising.
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General trends

2. Cold drinks ad spend by region, 2010
US$bn
Source: The Nielsen Company, Global AdView Pulse, Q4 2010
Extracted from Adstats: Cold drinks advertising.
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General trends

3. Total ad spend by product category, 2010
% share of spend
Source: The Nielsen Company, Global AdView Pulse, Q4 2010
Extracted from Adstats: Cold drinks advertising.
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General trends

4. FMCG ad spend by product category, 2010
% share of spend
Source: The Nielsen Company, Global AdView Pulse, Q4 2010
Extracted from Adstats: Cold drinks advertising.
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General trends

5. Drinks ad spend by product category, 2010
% share of spend
Source: The Nielsen Company, Global AdView Pulse, Q4 2010
Extracted from Adstats: Cold drinks advertising.
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General trends

6. Share of cold drinks ad spend by medium and market, 2010
% share of spend
Source: The Nielsen Company, Global AdView Pulse, Q4 2010
Extracted from Adstats: Cold drinks advertising.
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General trends

7. Cold drinks versus drinks and FMCG, 2010
year-on-year % change
Source: The Nielsen Company, Global AdView Pulse, Q4 2010
Extracted from Adstats: Cold drinks advertising.
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General trends

8. Growth in ad spend by product category, 2010
year-on-year % change
Source: The Nielsen Company, Global AdView Pulse, Q4 2010
Extracted from Adstats: Cold drinks advertising.
To click through to article, use Slide Show view
General trends