1. cross channel journeys - validated learnings and roi focused results
Kunal Tomar
GENERAL MANAGER, CHEETAH DIGITAL

2. Lift engagement via Cross-channel campaigns
Upto 237% lift in clicks
Clicks after 24 hrs
Clicks in first 5 hrs
Standard Open & Click rates
SMS to non-openers
Increased Open and Click rates
Selecting the SMS target audience
Most Loyal/Profitable customers
Most recent buyers
Most active (90 day openers and clickers)
237% lift in unique clicks after cross targeting non-openers of previous day campaign
Effectively build domain reputation for long-term / sustainable deliverability
Cost optimization by targeting the users with preferred channel

3. Data enrichment TO the rescue!
Send SMS/
Capture the new data points
Welcome the audience to the new channel
Mobile number
only audience ID
only audience
Name:
ID:
Mobile Number:
Date of Birth:
City:
Submit
Capture ID +
Other data points
Capture Mobile +
Other data points
More data points. Personalized communication. Better engagement.

4. personalized coupon codes
Unique promo codes through SMS/
Channel specific ROI tracking