1. SOCIAL PSYCHOLOGY
An introduction

2. We are social animals and our behaviour is influenced by the presence of others !

3. We need to cooperate
We need relationships

4. We exist in groups and some are more powerful than others
Rich Male
Poor Female
Black Alien
White
We exist in groups and some are more powerful than others

5. Social Influence
OBEDIENCE
Conformity

6. Good and Bad
ALTRUISM
AGGRESSION

7. STEREOTYPING DISCRIMINATION PREJUDICE RACISM SEXISM ATTRIBUTION OF BLAME

8. DEFIANCE OF AUTHORITY
ATTITUDES

9. BYSTANDER EFFECT – WHAT WOULD YOU DO ?

10. Groupthink – Can it take us to war?
Thinking NO! but saying YES ! To conform to the group !!

11. Experiments ! Milgram – Experiment on Obedience to authority
Would you give a fatal
Electric shock? Because
You were told to !

12. Darley and Latane – Experiment on bystander apathy.
“He doesn’t really need any help” “He’s probably drunk” “Someone else will handle it”

13. Jane Elliot – Blue eyes/Brown eyes field experiment on discrimination
A Class Divided into blue eyes and brown eyes in 1960’s America ! How did they feel – what did they learn ?

14. Zimbardo – Stanford Prison experiment on social roles
Ordinary men turned sadistic after being given the role of guard !

15. “The social psychology of this century reveals a major lesson: often it is not so much the kind of person a man is as the kind of situation in which he finds himself that determines how he will act." MILGRAM (1974)

17. SOCIAL PSYCHOLOGY
Doesn’t just teach us about individuals, groups and societies ……………
it can also CHANGE them !