1. What effect does the mass media have on society?
Learning Objectives
Explain the role the mass media has in the socialisation process.
Define and identify examples of media stereotypes.
Explain the impact of stereotyping on the development of gender identities.
How do these images link to the media?
Fill the gaps task.

2. Answer Q2 – Q5

3. Media stereotypes of women
Men's magazines
TV adverts
Women’s magazines
Media stereotypes of women
Q6 – Q10
Women in authority
Women who are not successful in love

4. Deviancy amplification
Moral Panics
Extension Q1 – Q4
Deviancy amplification

5. How far would sociologists agree that the mass media is a more powerful agent of socialisation that the education system? (12 marks)

6. How far would sociologists agree that the mass media is a more powerful agent of socialisation that the education system? (12 marks)
Role of both the education system and the mass media as agents of secondary socialisation
What about the influence of the family as primary agents of socialisation? Isn’t this more important and influential?
What about the influence of their peer group?
May like to talk about portrayal of violence in the media and level of crime in society
Hypodermic syringe model? Are we active or passive consumers?
Extent to which some young people reject school and formal education(truancy, poor results etc, bad behaviour) – can school really socialise the young?