1. SPOTIFY SECADA COMBS | BUS-550

2. AGENDA What is Spotify? Business Model Revenue Generation
Business Management
Spotify Goes Public
Strategies
Discussion

3. WHAT IS...

5. REVENUE GENERATION
Subscriptions
Advertisements

7. Initial Public Offering
Direct Listing

8. SPOTIFY’S STRATEGIES R&D Expansion
Taking the successful freemium model even further
Universal integration
Radio is the next frontier
Offering artists the best tools to build their fan base
Producing original content in the form of singles and podcasts

9. POP QUIZ What did Spotify use to go public?
An IPO
A direct listing
A reverse merger
2. Freemium is a pricing strategy by which a product or service is provided free of charge, but money is charged for additional features, services, or virtual or physical goods.
True
False
3. Where does Spotify gain most of their revenue from?
Advertisements
Subscriptions
Not paying royalties
POP QUIZ
ANSWER KEY: 1. B; 2. A; 3. A

10. DISCUSSION