1. Quick review and proposal for Phase 2
LCI Website
Quick review and proposal for Phase 2

2. LCI Website – Where We Are
Erratic traffic spikes
“hits spike occur around our events as there is no other interaction from LCI during the year”
76% Bounce Rate – worst in class, 40% is good
“the percentage of visitors to a particular website who navigate away from the site after viewing only one page – this happens for 8 / 10 visitors”
Average of 1.7 pages per visit
86% of visitors do not return
No change in home page for 8 months

3. Navigation Menu – Where We Want To Be
Home
About
LCI
CCF
ACF
Getting Started
What is LEAN
LEAN Ass Tool
ACF
Knowledge Library
Case Studies
Articles
Presentations
Videos
Interview
Events
Next
Past
Contact
Register
Feedback

4. Budget Costs History Cost Type Paid By Costs New Source
Domain name – 2 years
DPS
€200?
Hosting – 1 Year
Moffat & King
€74
Intel
Development
TBD ?
€5,000
Maintenance WordPress
Google Analytics €0
Should we advertise pro bono or discount rate via LInkedIn Group

5. Next steps Agree that we want to build a quality website LCI 9/5
Identify potential sources of funding EI / Corporate Members LCI 9/5
Search for discount rates from interested parties LCI 9/5
Align volunteers to work on content tasks in parallel Next Tactics
Agree long term maintenance owner LCI / EP
Plan B
Do nothing – it will die organically
Decommission – its not fit for purpose
Prune pages / spring clean and try to achieve some of the proposed design

6. HOME - concepts to agree
This section is NVA important to educate those who are interested however it will not improve website performance metrics
All about CoP
All about LCI
All about CCF
All about ACF

7. GETTING STARTED - concepts to agree
Offers VALUE for those who are new to LEAN
What is LEAN
LEAN Assessment Tool
Starter Pack

8. KNOWLEDGE LIBRARY - concepts to agree
Offers VALUE for those who are engaged in LEAN
Case Studies
Articles
Presentations
Videos
Interviews
Anything loaded in this section must be premium

9. EVENTS - concepts to agree
Next Events – who, where, what etc
Past Events – why does our visitor care
What is was about
Who's hosted spoke
Access to the content (should this be in Library?

10. CONTACT - concepts to agree
We want them register as members of LCI
We need to know who are members are
We need to communicate with them
Are we growing?
Why would you register
Become an official member of LCI Ireland
Receive notification of events
Receive notification of new content added

11. LANDING PAGE - concepts to agree
What is a high impact landing page
What would we plug into the landing page
Getting Started
Knowledge Library
Events

12. BRANDING – concepts to agree
Look and Feel
Integrate LCI Logo
Integrate with LCI Global
What is the tone / mood / brief
Role of visuals