1. Please draw this tree map in your notes. We will fill it out shortly.
Diffusion
Expansion
Relocation
Hierarchical
Stimulus
Contagious

2. What is diffusion?
The act of dispersing or diffusing something, ideas, fashions, even people; the spread of social institutions (and myths and skills) from one society to another.

3. Mcdonald’s in 37 countries

4. In the Mcdonald’s video, what idea/item was spreading?
Stimulus Diffusion
The spread of an underlying principle, even though a specific characteristic is rejected
Can you think of another example to add to your tree chart?

5. The Devil Wears Prada

6. What was diffusing in this video? How did it diffuse?
Hierarchical Diffusion
The spread of a feature or trend from one key person or node of authority or power to other persons or places.

7. History of facebook
2004
2015

8. How did facebook spread?
Contagious Diffusion
A form of expansion diffusion in which nearly all adjacent individuals and places are affected.
Can an argument for another type of diffusion be made for Facebook?

9. What do you think relocation diffusion means?
The actual movement of individuals who have already adopted an idea or innovation and who carry it to a new perhaps distant location where they proceed to spread it; often through migration

10. What type(s) of diffusion are evident in the following video
What type(s) of diffusion are evident in the following video? Specify how that type of diffusion is being demonstrated.