1. The power of persuasive techniques power point

2. Hi I’m Penny

3. And I’m Peter!

4. And we’re the persuaders
And we’re the persuaders! Together we’re going to teach you powerful persuasive techniques that you can perfect in your pen work and persuade people.

5. What like hypnosis?
Sort of, but with words

6. Get out! You can persuade people with words?
Sure. Check out these great persuaders with words.

7. Hitler, martin luther king, rosa parks (leader of civil rights movement got arrested for sitting at the front of a bus with white people when there were no seats left. Queen elizabeth 1st- great speaker, obama, julia gillard (good persuader despite the aussie nasal accent)

8. The power of persuasive techniques power point
Here are some techniques to help make your writing more persuasive.

9. Persuasive techniques include the use of emotions, logical and memorable appeals. Identify whether the following are primarily to Logic (L) or Emotions (E) of the reader.
Using facts and statistics
Exaggeration
Confronting or offensive language
Emotional appeals
Humour
Presenting a balanced argument
Attacking the opposition
Using an expert opinion
Drawing analogies or making comparisons

10. Logical Techniques include:
Evidence
Rhetorical question
Anecdotes

11. Evidence
Using evidence is very persuasive as it makes the reader see the author as knowledgeable and the argument as more logical or reliable.
For example:
Statistics, expert opinions, research findings
Why use it?
Adds weight/credibility to the argument.

12. Evidence: Facts and Statistics
Facts and Statistics are when you use true information and numbers to show the reader what you are saying is correct.
For example:
Drivers under the age of 25 years are involved in 33% more serious accidents than older drivers.

13. Evidence: Expert Opinion/Quotes
Using an expert or important person’s opinion to make your argument seem more convincing. Experts are often called upon to make one side seem stronger and more believable. Here’s a quote from Albert Einstein…………

16. 1 minute to practice:
Write a sentence that uses evidence (statistic, expert opinion or a quote).

17. Rhetorical Question A question which does not require an answer.
This type of question is so obvious it does not need an answer and it can help to reinforce a point.
For example: Do we want our children growing up in a world where they are threatened with violence on every street corner?
Why use it?
Engage the reader to think about the point being made.

18. 1 minute to practice:
Write a
RHETORICAL QUESTION

19. Anecdote/personal experience
Anecdotes and personal experiences are stories involving real life events, a true story.
Why use it?
Such stories can be used to back up an argument. To support a contention, and to make themselves appear more credible. Writers often use personal anecdotes.
For example: “I can tell you that, as a teenager, it can sometimes be very difficult to get up in the morning when you have spent most of the night social networking!”

20. An anecdote

21. 1 minute to practice:
Write a sentence that uses personal experience or an anecdote about the topic of using computers.

22. Emotive language Attack Inclusive language Exaggeration
Emotional Techniques
Emotive language
Attack
Inclusive language
Exaggeration

23. Emotive Language
Emotive appeals aim to engage people’s feelings, not logic or reason. If a writer can manipulate a reader to feel a certain way, that reader should be more likely to agree with the writer’s overall contention.
For example:
The look of hopelessness in the children’s eyes, their emaciated bodies, the pitiful attempts of their mothers to turn rancid scraps into some sort of meal caused many cynical journalists to weep.

24. emotive language (see next slide)
5 minutes to practice:
emotive language (see next slide)

25. Emotive Language Language is called 'emotive' when it causes people to feel emotional. TASK: Change the bolded words into more ‘emotive’ words.
Man hit by robbers ( Pensioner hit by muggers )
___________________________________________
A hundred peasants killed by troops
Argument closes factory
Train seats cut by teenagers
___________________________________________ 
House prices fall throughout country
Supporters run onto pitch
___________________________________________
Shortage of money creates problems in schools
Trouble on roads after snow fall
Player hits referee.
Political meeting ends in disturbance

26. Attack
Attacks on opposing views, or the people who hold them can persuade the audience by portraying views and beliefs which are contrary to the author's contention as foolish, dangerous, uncaring or deceitful. Using humour to make fun of these views can be particularly persuasive.
For example: My opponent in this matter, who incidentally has three road traffic charges pending, is far from qualified to speak on the issue of road safety.

27. Write a sentence that uses an attack.
1 minute to practice:
Write a sentence that uses an attack.

28. Inclusive language
This is writing that directly addresses the reader, either personally or as a member of a shared group. It involves words like, us, we, you, our.
Why use it?
Engages the audience because of its friendly tone; makes people feel involved.

31. Write a sentence that uses inclusive language.
1 minute to practice:
Write a sentence that uses inclusive language.

32. Exaggeration
Dramatise a point being made; make the point seen like a bigger deal than it actually is.
Example: This handout is the most amazing, wonderful and the greatest thing in the universe.
Why use it?
Easier to persuade because a big deal is made about the point.

33. Write a sentence that uses exaggeration.
1 minute to practice:
Write a sentence that uses exaggeration.

34. Repetition Alliteration Metaphor Simile
Memorable Techniques
Repetition
Alliteration
Metaphor
Simile

35. Alliteration
Repeating the first sound of different words is alliteration. They also start with the same letter.
For example: To argue like that makes those people cruel, calculating and corrupt!
Why use it?
adds emphasis to major points and makes them more memorable.

38. Write a sentence that uses alliteration.
1 minute to practice:
Write a sentence that uses alliteration.

39. Repetition Repetition of words creates emphasis. For example:
We must all try to write with purpose, write with feeling and write using techniques to persuade.
Using the word ‘write’ 3 times gives it more emphasis.

42. Write a sentence that uses repetition.
1 minute to practice:
Write a sentence that uses repetition.

43. Metaphors/simile
Metaphors and Similes are used in figurative language to compare and contrast different objects or ideas. They are formed when words are put together so skilfully they conjure up pictures in the minds of the reader.

44. A simile: “This issue is like a hot potato and no one wants to touch it.” A simile makes comparisons using the words “like” and “as”.

45. Simile:
My love is like a red, red rose

46. A metaphor: “'The camel is the ship of the desert.'
Here the camel is compared to a ship. If the ship helps us cross the sea, the camel helps us to cross the desert. A metaphor makes symbolic and direct comparisons
between two objects.

47. Write a sentence that uses a metaphor or simile
1 minute to practice:
Write a sentence that uses a metaphor or simile

48. Identify the Persuasive Language Technique used in each sentence:
Professor Jones, a psychiatrist at the Garden Children’s Hospital, believes bullying causes child and adolescent anxiety and depression.
So sooky, cry baby Sam thinks the media gives him a hard time. I thought in his world any publicity was good publicity.
I was saddened and distressed to hear of this decision.
Is this the kind of future we want for our children?
If we agree to this proposal, every single one of us will be at grave risk.   
It is not too late for the government to admit that it made a mistake. It’s not too late to apologise and it’s not too late to try to remedy the situation.
I travel on public transport and I am convinced the young people’s behaviour has deteriorated.

49. Tone of Voice
Tone of writer’s voice: ridicule, sarcastic, negative, aggressive, supportive, sympathetic, rational, even-handed, gentle..

50. The tone of a piece of writing is the emotion of the writer that comes through when it is read. The tone in a piece of writing can help to persuade the reader. There can be a balanced, fair tone, an angry tone, an exaggerated tone, a sarcastic tone, etc

51. Here’s a topic:
facebook

52. Write a sentence about Facebook with an angry tone.
1 minute to practice:
TONE OF VOICE
Write a sentence about Facebook with an angry tone.

53. Write a sentence about Facebook with an gentle tone.
1 minute to practice:
TONE OF VOICE
Write a sentence about Facebook with an gentle tone.

54. Bye now