1. Lobbying for a Future for the Past
John Williams
Head of Heritage Conservation,
Kent County Council,
and
Chairman of the Interreg IIIB Planarch project 1

3. Planning and archaeology

4. Key Messages A transnational heritage Heritage and sustainability
Sense of place and identity
Developing understanding

5. A transnational heritage

6. Heritage and sustainability
Environment
Society
Economy

7. Sense of place and identity

8. Develop understanding

9. The audience Interreg Other European organisations
National and local government
Our own organisations
Planners
Archaeologists
The public at large
Each other

10. Vehicles for communication
Presentations
Seminars and workshops
Publications
Website
Developing networks
Working together

11. Positive communication
Prepare
Recognise your audience
Recognise barriers of language, perception and attention span
A simple message
Concrete rather than abstract
‘We’ rather than ‘you / me’
Personal rapport