1. Hobbies, Pets and Passions
Primedia
1/2/2019 4:45:44 AM
Hobbies, Pets and Passions
Bear Stearns Conference

2. Primedia is LARGEST Automotive Industry Source

3. Recently Acquired About.com
King of online niche -- the Primedia of the Internet
Product:
800 comprehensive verticals -- Consumer and B2B
Human, not mechanical, approach
800 guides/general managers
10,000 associate guides
Distribution:
65,000 affiliates
1,100 Luna partners
Media Metrix: has surpassed Ebay, Amazon, Disney

4. What Is About? Growth Engine Q4 1999 Q3 2000 Q4 2000 Rank #16 #7 #6 *
Primedia
1/2/2019 4:45:44 AM
What Is About?
Growth Engine
Q Q Q4 2000
Rank # # #6 *
Pages/day mm mm mm
Subscriptions mm mm mm
Revenue $13.0mm $26.8mm $34.2mm
Primedia adds about 2mm hits to the measured traffic. If removed in Q4 2000, About would be #9.
150 million direct s per month
* Includes Primedia
Bear Stearns Conference

5. Accelerated Growth Strategy
Focus on integration
International expansion
On-line and off-line
Print, video, live events, Internet
Utilize 1,700 person advertising salesforce
Niche, niche, niche
Cross promotion
Magazine subscription sales
Extending user experience to Internet and Broadband Video

6. Online/Offline Integration