1. College of Business: The Business Ready Pre-Core and Core Curriculum Ronald Johnson, dean, College of Business October 27, 2008

2. The College of Business focuses its mission on being a leading educator of high-performance, innovative, leadership talent that meets tomorrows business and the regions evolving growth and development needs. Our efforts are directed at students seeking an education in business and is centered on developing the judgment skills, tools and experiences required for them to make a difference in their world. MAKING AN IMPACT

3. BUSINESS EDUCATION AT WCU: CRITICAL CHALLENGES R elevance –Critical thinking –Citizenship, culture and national values –Diversity –Ethics and morality –Judgment, reasoning and knowledge –Leadership –Readiness for work and managing uncertainty I mpact –QEP/ Assurance of Learning goals –Boyer Model of Scholarship –Teaching effectiveness –Engagement in support of regional economic transformation and community development S tandards and Quality Improvement – AACSB International accreditation – University Administration and faculty senate requirements – The Market Employers Non-generic post undergraduate programs Parents, students and guidance counselors

4. 4 MEETING THE CHALLENGES: THE COB BUSINESS READY SOLUTION The men and women of the College of Business at Western Carolina University have committed themselves to providing a learning experience characterized by faculty working together with students in an inspiring collaboration focused on helping students synthesize their curricular and co-curricular (outside of courses) college experiences and, thus, helping students to become intentional participants in their own educational journey. We call this approach our Business Ready solution. Business Ready is about much more than College of Business graduates having expertise in a specific business discipline (e.g. accounting, management, marketing, etc.). It is a matter of our graduates being equipped with the ability and support to make decisions that allow them to make a difference in their world in an effective, sustainable and balanced way. It is also a matter of providing non-business majors with the best of both worlds – developing their subject matter expertise in their chosen non-business discipline while having the opportunity to follow a course of study focusing on the development of management and/ or entrepreneurial know how.

5. 5 Leadership Execution Communication Business Ready Graduate HIGH IMPACT, INNOVATIVE LEADERSHIP Articulating Delivering Organizing Finding Opportunities Taking Risks Action Options Knowledge WHAT IS A BUSINESS READY GRADUATE? =

6. THE BUSINESS READY SOLUTION: KEY TENETS The cornerstone of the College of Businesss educational programs is a commitment to a Business Ready learning environment that combines: –Career-focused academic studies and co-curricular activities –Learning by doing skills obtained from developing solutions to real-world problems confronting local and global businesses and institutions –A broadening of intellectual knowledge and a strong foundation for ethical and moral decision making –A network of successful and active alumni and engaged business, government and nonprofit organizations

7. BUSINESS READY DRIVES CAREER SUCCESS Although disciplinary tools, learning and experience play a central role in an individuals career success. It is critical to note, that the pillars of being Business Ready portable skills (e.g., strategic skills, operating skills, courage, energy and drive, organizational positioning skills personal and interpersonal skills) which are essential to all fields and conscientious thinking (purpose driven, community service oriented and commitment to being a well-rounded active citizen) are also essential to career longevity and success. Managing Projects Managing People Managing Policy Leading the Business (C-Suite)

8. Liberal Studies >> Liberal studies is an integral part of the Universitys student holistic learning and development perspective. The College of Business Pre-Core and Core also play an essential role in broadening our students perspective and deepening their understanding of themselves and the learning journey that they have embarked on. Pre-Core* >> Students seeking admission to the College of Business Core and upper division majors are required to complete the Proposed College of Business Pre-Core requirements. The Proposed College of Business Pre-Core Requirements are: Math 130; Microeconomics; Strategy First; Small Group Communication & Sales Skills; Financial Accounting; and Analytical Tools for Managers. Core** >> The Proposed College of Business Core requirements are: Business Decision Models; Business Forecasting; Corporate Finance; Foundation of Leadership and Teamwork; Global Strategic Management (Capstone); IT Enterprise Solutions; Legal & Ethical Environment of Business; Management of People at Work; Managerial Accounting (Simulation); Marketing Program Design & Strategy; and Project Management. Majors >> The College of Business BSBA programs are: Accounting; Business Administration and Law; Computer Information Systems; Entrepreneurship; Finance (Banking); Finance (Financial Planning); Management; and Marketing. The College of Business Pre-Core and Core will also apply to the BS degree program in International Business. * Limited substitutions will be allowed for Pre-Core courses that also meet Liberal Studies requirements, except for Microeconomics. ** Capstones in the major that are aligned with the Global Strategic Management course can substitute for the Program Capstone requirement. Selected upper division courses in the major may be substituted for Project Management. PROPOSED BUSINESS READY BSBA CURRICULUM

9. THE BUSINESS READY PRE-CORE: CORE BUSINESS COMPETENCIES Core Business Competencies 1.Managing Decision-Making Processes 2.Managing Human Capital 3.Managing Strategy & Innovation 4.Managing the Task Environment 5.Managing Administration & Control 6.Managing Logistics & Technology Relevant Pre-Core Courses Strategy First, Math, Business Decision I Small Group Communications and Sales Skills Strategy First Strategy First, Small Group Communications and Sales Skills Financial Accounting, Microeconomics

10. THE BUSINESS READY PRE-CORE: AOL GOALS Assurance of Learning (AOL) GOALS 1.Capable of making business decisions and solving business problems using critical thinking skills. 2.Effective business communicators 3.Knowledgeable about current business theory, concepts, methodology, terminology and practices 4.Prepared to be high impact, innovative leaders 5.Proficient in the use and schooled in the management of business information systems and technology 6.Capable of making sound ethical judgments and decisions 7.Capable of managing diversity on a global stage Relevant Pre-Core Courses Math, Business Decision I Business Decision I, Strategy First Strategy First, Small Group Communications and Sales Skills, Microeconomics, Financial Accounting, Business Decision I Strategy First, Small Group Communications and Sales Skills Strategy First, Small Group Communications and Sales Skills, Microeconomics, Financial Accounting, Business Decision I Financial Accounting, Business Decision I, Strategy First Small Group Communications and Sales Skills

11. THE BUSINESS READY PRE-CORE: CORE BUSINESS COMPETENCIES Core Business Competencies 1.Managing Decision-Making Processes 2.Managing Human Capital 3.Managing Strategy & Innovation 4.Managing the Task Environment 5.Managing Administration & Control 6.Managing Logistics & Technology Relevant Core Courses Business Decisions II, Macroeconomics and Market Forecasting Management with OB Topics (HR), Leadership Leadership, Marketing Planning and Strategy Tools, Enterprise IT Solutions, Global Strategic Management (Capstone) Legal and Ethical Environment of Business, Marketing Planning and Strategy Tools Macroeconomics and Market Forecasting, Financial Management, Legal and Ethical Environment of Business Enterprise IT Solutions, Project Management

12. THE BUSINESS READY CORE: COB AOL GOALS Assurance of Learning (AOL) Goals 1.Capable of making business decisions and solving business problems using critical thinking skills. 2.Effective business communicators 3.Knowledgeable about current business theory, concepts, methodology, terminology and practices 4.Prepared to be high impact, innovative leaders 5.Proficient in the use and schooled in the management of business information systems and technology 6.Capable of making sound ethical judgments and decisions 7.Capable of managing diversity on a global stage Relevant Core Courses Legal and Ethical Environment of Business, Marketing Planning and Strategy Tools, Business Decisions II, Global Strategic Management (Capstone) Management with OB Topics (HR), Leadership, Legal and Ethical Environment of Business, Marketing Planning and Strategy Tools, Enterprise IT Solutions, Project Management, Global Strategic Management (Capstone) Management with OB Topics (HR), Leadership, Legal and Ethical Environment of Business, Marketing Planning and Macroeconomics and Market Forecasting, Financial Management, Strategy Tools, Enterprise IT Solutions, Project Management, Global Strategic Management (Capstone) Management with OB Topics (HR), Leadership, Project Management, Global Strategic Management (Capstone) Enterprise IT Solutions, Project Management, Business Decision II, Global Strategic Management (Capstone) Legal and Ethical Environment of Business, Global Strategic Management (Capstone) Enterprise IT Solutions, Project Management, Legal and Ethical Environment of Business, Management with OB Topics (HR), Leadership, Global Strategic Management (Capstone)

13. PROPOSED BUSINESS READYPRE-CORE AND CORE Pre-Core and Core Courses Assessment of Learning Outcomes Catchment Courses Educational Briefcase Catchment Courses Leadership, Teamwork and Communications Small Group Communication & Sales Skills (MKT 134) X Management of People at Work (MGT 300) Legal & Ethical Environment of Business (LAW 230) Foundation of Leadership and Teamwork (MGT 366) XX Analytical Thinking and Problem Solving Math (130) Microeconomics (ECON 231) Business Decisions I (QA 235) Macroeconomics and Markets Forecasting (ECON 300) X Business Decisions II (QA 305) XX Global Business Fundamentals Strategy First (BA 133) X Financial Accounting (ACCT 251) Financial Management (FIN 305) Marketing Program Design & Strategy (MKT 301) Managerial Accounting ~ Simulation (ACCT 252) (Program Cornerstone)X IT Enterprise Solutions (CIS 251) Project Management. (MGT 367) Global Strategic Management (MGT 404) ( Program Capstone)X

14. THE BUSINESS READY BSBA DEGREE CREDIT HOUR REQUIREMENTS BSBA Degree Requirements Credit Hours ProposedCurrent Liberal Studies42 Strategy First (BA 133) 3 Math (130) 3 Microeconomics (ECON 231) 3 Other 3336 Non-Liberal Studies Pre-Core 9 Small Group Communication & Sales Skills (MKT 134) 3 Financial Accounting (ACCT 251) 3 Business Decisions I (QA 235) 3 Core 33 Major program of study in business 2130 General electives 15 18 Minimum Requirement for the BSBA Degree 120 * Consists of ECON 231 and Math 135 ** Foundation of Knowledge for Business ***The BS degree program in international business requires 125 hours because of multiple college instructional agreements. } 9 } 6* } 42**

15. 15 COB Undergraduate Program in Leadership BSBA Core & Pre-Core The BSBA Practicum Center for Entrepreneurship & Innovation Service Learning Projects, CO-Ops, Internships, & Student Organizations Majors & Concentrations Study Abroad & Undergraduate Research Institute for the Economy and the Future Sales Center THE BUSINESS READY BSBA ~ A PORTFOLIO OF VALUABLE LEARNING, RESEARCH AND ENGAGEMENT OPPORTUNITIES

16. 16 COB Bachelors of Science Degree Programs Entrepreneurship CO-OPs and Internships Applied Business & International Issues Service Learning Projects, CO-Ops, Internships, & Student Organizations Hospitality and Tourism Study Abroad & Undergraduate Research Institute for the Economy and the Future SportManagement THE BUSINESS READY BS PROGRAMS ~ APPLYING BUSINESS CONCEPTS IN SPECIFIC INDUSTRIES AND NON-BUSINESS DISCIPLINES

17. BUSINESS READY UNDERGRADUATE MAJORS BSBA –Accounting –Business Computer Information Systems –Business Administration and Law –Entrepreneurship –Finance (Banking) –Finance (Financial Services) –Management –Marketing BS Programs – Applied Management (proposed) – Entrepreneurship – Hospitality and Tourism – International Business (proposed to be discontinued) – Sport Management