Download presentation
Presentation is loading. Please wait.
1
Viewing Trends Overview
December 2016 Viewing Trends Overview
2
Total Viewing December 2016
Irish adults aged 15+ watched TV for an average of 3 hours and 37 minutes each day in December 2016. 91% (3hrs 17mins) of this viewing was live with the other 9% (21 min per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
3
Average Minutes Viewed Daily
December 2016 Housekeepers with Children watched 3 hours 30 min of TV every day in December 2016 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
4
TV Viewing Live v Time shift Year on Year
December 2016 V’s December 2015 Live Time-Shift PVR Ownership Jul % Jan % PVR ownership is now at 59%. The vast majority of viewing is to live TV. The % of live TV viewing has increased year on year for both individuals and 15-24yrs Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
5
Weekly reach of TAM Ireland Commercial Channels
December 2016 TAM Ireland commercial channels reached 91% of housekeepers, 90% of housekeepers with kids, 86% of ABC1 adults and 85% of yr olds each week in December Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National
6
Commercial Impacts December 2016
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National
7
Top 10 Advertisers December 2016 Based on 30” sec 000s, Individuals 4+
1 Reckitt Benckiser 2 Procter & Gamble Ireland 3 Lidl Ireland GMBH 4 Tesco Ireland 5 L’Oreal 6 Aldi Stores Ltd 7 Eir 8 Diageo 9 BSkyB 10 Unilever Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.