1. Viewing Trends Overview
December 2016
Viewing Trends Overview

2. Total Viewing December 2016
Irish adults aged 15+ watched TV for an average of 3 hours and 37 minutes each day in December 2016.
91% (3hrs 17mins) of this viewing was live with the other 9% (21 min per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Average Minutes Viewed Daily
December 2016
Housekeepers with Children watched 3 hours 30 min of TV every day in December 2016
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift Year on Year
December 2016 V’s December 2015
Live
Time-Shift
PVR Ownership
Jul %
Jan %
PVR ownership is now at 59%. The vast majority of viewing is to live TV. The % of live TV viewing has increased year on year for both individuals and 15-24yrs
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland Commercial Channels
December 2016
TAM Ireland commercial channels reached 91% of housekeepers, 90% of housekeepers with kids, 86% of ABC1 adults and 85% of yr olds each week in December
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts December 2016
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Top 10 Advertisers December 2016 Based on 30” sec 000s, Individuals 4+1
Reckitt Benckiser 2
Procter & Gamble Ireland 3
Lidl Ireland GMBH 4
Tesco Ireland 5
L’Oreal 6
Aldi Stores Ltd 7
Eir 8
Diageo 9
BSkyB 10
Unilever
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National