1. Hyper search ing the Web Soumen Chakrabarti, Byron Dom, S. Ravi Kumar, Prabhakar Raghavan, Sridhar Rajagopalan, Andrew Tomkins Jacob Kalakal Joseph CS 572 (Spring 2011) | Class Presentation | June 21, 2011

2. Outline Characteristics of the WWW Motivation for building search engines Traditional SEs and the challenges Improvements the associated problems CLEVER Power of hyperlinks Hubs and Authorities Algorithm Evaluate CLEVER Future scope Answer questions and class discussion

3. WWW ~ Universe

4. Motivation for search engines

5. Initial Attempts Ranking functions based on simple heuristics

6. Challenges: Synonymy

7. Challenges: Polysemy

8. Challenges: Spamming Cheap airtickets Cheap airtickets Cheap airtickets Cheap airtickets Cheap airtickets White font on White background

9. Improvements Semantic NetworksHuman selectors Helps synonymy but worsens polysemy Impractical

10. Hyperlinks - What a CLEVER idea!

11. Hubs & Authorities

12. How it works

13. Clever vs. Google Googles faster!Clever looks back also

14. Pros Rapid convergence (5 iterations for root set of 3000 pages) Independent of the initial H, A scores Get info even before we actually crawl

15. Segregation of web into clusters

16. Cons The underlying assumption – Web links confer authority – could be incorrect! – Navigation – Advertisement – Disapproval

17. Cons Ignores the Anchor text It is not necessary for every page to be either a hub or an authority Universally popular Websites like Wikipedia will be an authority on almost everything May return a General result for a Narrow topic search

18. Whats next?

19. References S. Chakrabarti, B. Dom, D. Gibson, J. Kleinberg, S.R. Kumar, P. Raghavan, S. Rajagopalan, A. Tomkins,Hypersearching the Web. Scientific American, June 1999.Hypersearching the Web CLEVER project (http://www.almaden.ibm.com/projects/clever.shtml)http://www.almaden.ibm.com/projects/clever.shtml J. Kleinberg.Authoritative sources in a hyperlinked environment. Proc. 9th ACM-SIAM Symposium on Discrete Algorithms, 1998Authoritative sources in a hyperlinked environment S. Brin, L. Page. The anatomy of a large-scale hypertextual Web search engine. Computer Networks and ISDN Systems. Vol. 30, No. 1-7, pp. 107-117, 1998.The anatomy of a large-scale hypertextual Web search engine WordNet Project (http://wordnet.princeton.edu/)http://wordnet.princeton.edu/

20. Group Discussion