1. MIS 750 (MANAGEMENT INFORMATON SYSTEMS)
Prepared by:
Nur Shafarini bt Mohd Nawi
Nur Rashidah binti Ab.Manan
Nor Azmawati Binti Abd Aziz

2. COMPANY BACKGROUND ‘’Now Everyone Can Fly’’.
as Asia’s leading airline was established with the dream of making flying possible for everyone.
Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best.
With a route network that spans through more than 20 countries, AirAsia continues to pave the way for low-cost aviation through their innovative solutions, efficient processes and a passionate approach to business.
Together with their associate companies, AirAsia X, Thai AirAsia and Indonesia AirAsia, AirAsia is set to take low-cost flying to an all new high with their believe,
‘’Now Everyone Can Fly’’.

3. COMPANY FOUNDER
Dato' Sri Anthony Francis Fernandes – founder CEO of AirAsia

4. CORE BUSINESS
Airlines Industry – Low cost carrier (LCC)

5. BUSINESS MODEL Low Cost Carriers (LCC) SIMPLE PRODUCT (No Frills)
LOW OPERATING
COSTS
Low Cost Carriers (LCC)
POSITIONING
Low Cost Carrier Business Model

6. Competitive Advantage

7. AIR ASIA Marketing Strategy Positioning Aircraft Seat Type Seat Option
Low-cost short haul, no frills
Aircraft
Airbus A320 with 180 seats
Seat Type
Single Seat ( Economy class only)
Seat Option
Free seating with Xpress boarding option
In-Flight
Services
Wide range of light meals and snacks available for purchase on board
AIR ASIA

8. Market Opportunity

9. LEVEL 1
LEVEL 2
LEVEL 3
LEVEL 4
LEVEL 5
IT APPLICATIONS

10. At this level, Air Asia became Asia’s first airline to go ticketless.
LEVEL ONE :
Customer contact such as telephone contact, mailing and fax was handled by travel agencies
LEVEL TWO :
At this level, Air Asia became Asia’s first airline to go ticketless.
LEVEL THREE :
Systems such as Electronic Data Interchange (EDI) information were developed to increase the efficiency. EDI was developed to support B2C activities.

11. LEVEL FOUR :
Air Asia introduced online booking through its website at ww.airasia.com on 10th May 2002
LEVEL FIVE :
Air Asia was the first airline in the world to practice booking air tickets through short messaging service (SMS).

12. CURRENT STRATEGIC IT IMPLEMENTATION
Yield Management System (YMS)
Enterprise Resource Planning System (ERP)
Computer Reservation System (CRS)
CURRENT STRATEGIC IT IMPLEMENTATION

13. POTENTIAL STRATEGIC IT IMPLEMENTATION Customer Relationship Management (CRM)

14. SUCCESS STORIES Awards and Recognition Year 2010
Masterclass Global CEO of the Year awarded to YBhg. Dato' Tony Fernandes
World's Best Low Cost Airline by Skytrax
AirAsia voted the Air Cargo Industry Newcomer Award at the ACW World Air Cargo Awards 2010 by Air Cargo Week

15. Year 2009
Airline Of The Year By Centre for Asia Pacific Aviation (CAPA)
Tony received the 2009 Frost & Sullivan Excellence in Leadership Award by Frost & Sullivan
Best Asian Low-Cost Carrier By TTG Travel Awards 2009
World's Best Low Cost Airline by Skytrax

16. LESSON LEARNT Analyze Process and Infrastructure
Evaluate People & Partners
Evaluate Leadership and Governance
Assess Organization
and Culture

17. THANK YOU
Have a Pleasant Flight with