1. Chapter 10 Developing the Presentation
Career Communication
Chapter 10 Developing the Presentation

2. Analyzing the Audience
What are their positions?
What are their personal preferences?
What demographic characteristics are significant?
What is the size of the group?
Why are they there?
What do they know?
What are their attitudes?

3. Analyzing Yourself as the Speaker
Your purpose
Your knowledge
Your feelings about topic
Analyzing Occasion
Facilities
Time
Context

4. Establishing your purpose
General Goal
To Inform
To Persuade
To Entertain
Specific Purpose
Describe the reaction you are seeking
Be Specific
Make your goal realistic
Developing the Thesis

5. Chapter 11 Organizing your Ideas
Career Communication
Chapter 11 Organizing your Ideas

6. Gathering Ideas and Materials
Organizing the body
Main Points & Sub-points
Stated as claims
Should develop thesis
No more than 5
Only one idea
Include transitions

7. Organizational Patterns
Chronological
Spatial
Topical
Cause-Effect
Problem-Solution

8. The Introduction Attention Personal references Reasons to listen
Questions
Stories
Quotations
Startling Statements
Personal references
Humor
Reasons to listen
Set the tone
Establish qualifications
Introduce thesis

9. Conclusion The review Closing Statement Appeal for action
End with a challenge

10. What Is A Mission Statement?
A mission statement is a written, easy-to-remember sentence, short list of bullet points, or paragraph illustrating a business' goals and purpose. It has one common function: to guide you and your employees in making critical decisions that effect the direction of your company.
A mission statement identifies your company to its customers, vendors, the media and others that will be using or requiring its services or products. It is about providing solutions and adding value to your customers and market.
How-To Create a Mission Statement
1. Pick One Central Theme. The theme should be easy to understand, non-controversial, and translate into behavior that can gain support.
2. Communicate With Action. Demonstrate your commitment and follow through with conviction.
3. Focus On A Few Key Attributes Of Your Service Or Product. 
4. Don't Rush The Process. 

11. Key Points to Include:
Statement of Purpose. What inspirational purpose appeals to higher values in both your employees and customers?
Statement of Strategy. What is your business strategy, and how does it appeal to your employees and customers?
Statement of Value. Identify values that form a link to the organization's strategy that employees can be proud of.
Statement of Behavioral Standards. How does employee behavior relate to customer perception and value?
Statement of Character. What is the organizational culture?
Examples:
Disney – "To make people happy"
Boeing – "To push the leading edge of aviation, taking huge challenges doing what others cannot do"
3M – "To solve unsolved problems innovatively"

12. 12 Verbal and Visual Support in Presentations Chapter Summary
Functions of Supporting Material
Verbal Support
Visual Aids

13. Functions of Supporting Material
Effective Supporting Material Adds...
Clarity
Interest
Proof

14. Types of Verbal Support
Examples
Stories
Statistics
Comparisons
Continued...

15. Types of Verbal Support
Citations
Cite the Source in a Way That Adds to the Credibility of Your Presentation
Cite Sources That Have Credibility with Your Audience
Paraphrase Lengthy or Confusing Citations
Restate the Point of Long Citations

16. Visual Aids Types of Visual Aids Objects and Models Photographs
Diagrams
Lists and Tables
Keep the Visual Aid Simple
Use Numbered And/Or Bulleted Lists to Emphasize Key Points
Use Text Sparingly
Use Large Type
Enhance the List’s or Table’s Readability
Continued...

17. Visual Aids Types of Visual Aids Pie Charts
Place the Segment You Want to Emphasize at the Top-Center
Label Each Segment
List the Percentage for Each Segment
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18. Types of Visual Aids--Sample Pie Chart
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19. Visual Aids Types of Visual Aids Bar and Column Charts
Always Represent Time on the Horizontal Axis Running From Left to Right
Arrange the Bars in a Sequence That Best Suits Your Purpose
Make Sure the Numerical Values Are Clearly Represented
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20. Sample Bar and Column Charts
Visual Aids
Types of Visual Aids
Sample Bar and Column Charts
Continued...

21. Visual Aids
Types of Visual Aids
Pictograms
Graphs
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22. Visual Aids Types of Visual Aids
The same data can be distorted by varying the horizontal and vertical size and axes of a graph.

23. Media for Presenting Visual Aids
Flip Charts and Poster Board
Transparencies
Show Only When You Are Discussing Them
Never Remove or Replace Images While the Projector is On
Consider Using a Piece of Paper or Cardboard to Cover Parts of an Image You Haven’t Discussed Yet
Face the Audience as You Speak
Continued...

24. Media for Presenting Visual Aids
Slides
Keep the Show Brief
Use a Remote-Control with a Long Cord
Talk to Your Listeners, Not to the Screen
Handouts
Computerized Displays
Videotape
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25. Presentation Software
Visual Aids
Presentation Software
Advantages of Presentation Software
Deliver On-Screen Show with Special Effects
Create Visuals in Many Formats, Including Slides, Overhead Transparencies, and Screen Output
Organize a Set of Speaker’s Notes for Yourself
Prepare a Variety of Handouts
Create “Run-Time” Versions of Your Displays
Create Charts, Graphs, and Tables

26. Presentation Software
Visual Aids
Presentation Software
Possible Problems When Using Presentation Software
Poorly Conceived Messages
Design Over Content
Overly Complex Presentations

27. Guidelines for Using Visual Aids
Selection
Be Sure You Have a Reason for Using a Visual Aid
Match the Sophistication of Your Visuals to the Audience
Continued...

28. Guidelines for Using Visual Aids
Design
Make Sure the Visual is Large Enough to See
Keep the Design of Your Visuals Simple
Use Only a Few Words
Use Only Horizontal Printing
Label All Items for Clear Identification
Continued...

29. Guidelines for Using Visual Aids
Presentation
Don’t Display a Visual Until You Are Ready for It
Remove a Visual After Discussing It
Make Sure Your Visuals Will Work in the Meeting Room
Practice Using Your Visuals

30. 13 Delivering the Presentation Chapter Summary Types of Delivery
Guidelines for Delivery
Question-and-Answer Sessions
Speaking with Confidence

31. Four Ways to Deliver Presentations
Types of Delivery
Four Ways to Deliver Presentations
1. Manuscript Presentations
2. Memorized Presentations
3. Extemporaneous Presentations
Notes Should be Brief
Notes Should be Legible
Notes Should be Unobtrusive
Continued...

32. Four Ways to Deliver Presentations
Types of Delivery
Four Ways to Deliver Presentations
4. Impromptu Presentations
Predict When You May Be Asked to Speak
Accept the Invitation with Assurance
Present a Definite Viewpoint Early
Present Reasons, Logic, or Facts to Support Your Viewpoint
Don’t Apologize
Don’t Ramble On

33. Guidelines for Delivery
Visual Elements
Dress Effectively
Step Up to Speak with Confidence and Authority
Get Set Before Speaking
Establish and Maintain Eye Contact
Begin Without Looking at Your Notes
Stand and Move Effectively
Don’t Pack Up Early
Move Out Confidently When Finished

34. Guidelines for Delivery
Verbal Elements
Use an Oral Speaking Style
Keep Most Sentences Short
Use Personal Pronouns Freely
Use the Active Voice
Use Contractions Often
Address Your Listeners Directly
Don’t Emphasize Mistakes
Use Proper Vocabulary, Enunciation, and Pronunciation

35. Guidelines for Delivery
Vocal Elements
Speak with Enthusiasm and Sincerity
Speak Loudly Enough to Be Heard
Avoid Disfluencies

36. Guidelines for Delivery
Speaking on Camera
Clothing
Face, Eyes, and Body Language
Hair
Makeup
Jewelry
Using Notes

37. Question and Answer Sessions
When to Answer Questions
During the Presentation
Allow for Extra Time
Promise to Answer Premature Questions Later

38. Question and Answer Sessions
How to Manage Questions
Start the Ball Rolling
Anticipate Likely Questions
Clarify Complicated or Confusing Questions
Treat Questioners with Respect
Keep Answers Focused on Your Goal
Buy Time When Necessary
Address Your Answer to the Entire Audience
Follow Your Last Question with a Summary

39. Speaking with Confidence
Overcoming Stage Fright
Accept a Moderate Amount of Nervousness
Speak More Often
Rehearse Your Presentation
Rehearse on Your Feet, Before an Audience
Expect Your Talk to Run 20 percent Longer
Rehearse Three to Six Times
Pay Special Attention to Your Introduction and Conclusion
Rehearse in a Real Setting
Continued...

40. Speaking with Confidence
Overcoming Stage Fright
Focus on Your Topic and Audience, Not on Yourself
Think Rationally About Your Presentation
Myth: A Presentation Must be Perfect
Myth: It Is Possible to Persuade the Entire Audience
Myth: The Worst Will Probably Happen