Download presentation
Presentation is loading. Please wait.
1
We help food manufacturers make data-driven decisions.
Promo Guardian February 28th, 2018 We help food manufacturers make data-driven decisions.
2
US Frozen Potato 12-week historical: December 3rd, 2017 to February 26th, 2018
Price: The range of price per equalized volume over the past 12-weeks per state. Display: The total equalized volume attributed to promotional display. Feature: The total equalized volume attributed to promotional features. Innovation: The amount of innovation UPCs, how much of the equalized volume they make up, and the amount of net growth in equalized volume.
3
US Frozen Potato 4-week Outlook: February 27th, 2018 to March 17th, 2018
Price: The predicted range of price per equalized volume over the next 4 weeks by state. Display: The predicted equalized volume that will be attributed to promotional displays. Feature: The predicted equalized volume that will be attributed to promotional features. Innovation: Given the recently observed innovation UPCs, what will the organic growth be, and how much of it will be net new growth.
4
12-week historical price
US Frozen Potato 12-week historical price State Index Index change Manufacturer UPCs Dist Price Expensive Median Cheapest Brands Worth AL 73 10 McCain 44 90 86 76 Cavendish 65 109 84 97 Other Label 40 105 89 77 Other 51 98 106 669 6 7 AK 8 14 108 88 99 11 91 19 35 110 46 45 471 AZ 41 62 95 103 42 48 38 21 9 93 80 133 4 AR 30 81 49 66 100 22 101 661 3 CA 13 26 5 96 102 52 107 64 651 CO 31 72 12 83 104 812 CT 23 2 92 53 94 85 57 87 34 450 DE 24 16 231 1 FL 58 82 861 GA 47 50 25 426 HI 32 63 43 479 ID 74 69 650 IL 79 33 187 IN 54 71 166 IA 67 961 KS 68 27 357 KY 330 LA 275 ME 28 490 MD 584 MA 60 358 MI 18 61 449 MN 55 59 655 MS 78 MO 70 955 MT 36 680 NE 179 NV 29 285 NH 145 NJ 860 NM 39 15 56 832 NY 863 NC 37 150 ND 461 OH 705 OK 618 OR 155 PA 814 RI 20 559 SC 17 767 SD 678 TN 716 TX 398 UT 386 VT 75 265 VA 250 WA 850 WV WI 207 WY December 3rd, 2017 to February 26th, 2018
5
US Frozen Potato 4-week price outlook
State Index 12-week Accuracy Manufacturer UPCs Dist Price Expensive Median Cheapest Brands Worth AL 73 89 McCain 44 90 86 76 Cavendish 65 109 84 97 Other Label 40 105 77 Other 51 98 106 669 6 7 AK 8 88 14 108 99 11 91 19 35 110 46 45 471 10 AZ 41 62 95 103 42 48 38 21 9 93 80 133 4 AR 30 81 49 66 100 22 101 661 3 CA 13 26 5 96 102 52 107 64 651 CO 31 72 12 83 104 812 CT 23 92 53 94 85 57 87 34 450 DE 24 16 231 1 FL 58 82 861 GA 47 50 25 426 HI 32 63 43 479 ID 74 69 650 IL 79 33 187 IN 54 71 166 IA 67 961 KS 68 27 357 KY 2 330 LA 275 ME 28 490 MD 584 MA 60 358 MI 18 61 449 MN 55 59 655 MS 78 MO 70 955 MT 36 680 NE 179 NV 29 285 NH 145 NJ 860 NM 39 15 56 832 NY 863 NC 37 150 ND 461 OH 705 OK 618 OR 155 PA 814 RI 20 559 SC 17 767 SD 678 TN 716 TX 398 UT 386 VT 75 265 VA 250 WA 850 WV WI 207 WY February 27th, 2018 to March 17th, 2018
6
12-week historical feature
US Frozen Potato 12-week historical feature State Index Index change Manufacturer UPCs Dist Eq Vol FSI Expensive Median Cheapest Brands Worth AL 73 10 McCain 44 90 86 76 Cavendish 65 109 84 97 Other Label 40 105 89 77 Other 51 98 106 669 6 7 AK 8 14 108 88 99 11 91 19 35 110 46 45 471 AZ 41 62 95 103 42 48 38 21 9 93 80 133 4 AR 30 81 49 66 100 22 101 661 3 CA 13 26 5 96 102 52 107 64 651 CO 31 72 12 83 104 812 CT 23 2 92 53 94 85 57 87 34 450 DE 24 16 231 1 FL 58 82 861 GA 47 50 25 426 HI 32 63 43 479 ID 74 69 650 IL 79 33 187 IN 54 71 166 IA 67 961 KS 68 27 357 KY 330 LA 275 ME 28 490 MD 584 MA 60 358 MI 18 61 449 MN 55 59 655 MS 78 MO 70 955 MT 36 680 NE 179 NV 29 285 NH 145 NJ 860 NM 39 15 56 832 NY 863 NC 37 150 ND 461 OH 705 OK 618 OR 155 PA 814 RI 20 559 SC 17 767 SD 678 TN 716 TX 398 UT 386 VT 75 265 VA 250 WA 850 WV WI 207 WY December 3rd, 2017 to February 26th, 2018
7
4-week feature ad outlook
US Frozen Potato 4-week feature ad outlook State FSI 12-week Accuracy Manufacturer UPCs Dist Eq Vol Expensive Median Cheapest Brands Worth AL 73 89 McCain 44 90 86 76 Cavendish 65 109 84 97 Other Label 40 105 77 Other 51 98 106 669 6 7 AK 8 88 14 108 99 11 91 19 35 110 46 45 471 10 AZ 41 62 95 103 42 48 38 21 9 93 80 133 4 AR 30 81 49 66 100 22 101 661 3 CA 13 26 5 96 102 52 107 64 651 CO 31 72 12 83 104 812 CT 23 92 53 94 85 57 87 34 450 DE 24 16 231 1 FL 58 82 861 GA 47 50 25 426 HI 32 63 43 479 ID 74 69 650 IL 79 33 187 IN 54 71 166 IA 67 961 KS 68 27 357 KY 2 330 LA 275 ME 28 490 MD 584 MA 60 358 MI 18 61 449 MN 55 59 655 MS 78 MO 70 955 MT 36 680 NE 179 NV 29 285 NH 145 NJ 860 NM 39 15 56 832 NY 863 NC 37 150 ND 461 OH 705 OK 618 OR 155 PA 814 RI 20 559 SC 17 767 SD 678 TN 716 TX 398 UT 386 VT 75 265 VA 250 WA 850 WV WI 207 WY February 27th, 2018 to March 17th, 2018
8
12-week historical display
US Frozen Potato 12-week historical display State Index Index change Manufacturer UPCs Dist Eq Vol FSI Expensive Median Cheapest Brands Worth AL 73 10 McCain 44 90 86 76 Cavendish 65 109 84 97 Other Label 40 105 89 77 Other 51 98 106 669 6 7 AK 8 14 108 88 99 11 91 19 35 110 46 45 471 AZ 41 62 95 103 42 48 38 21 9 93 80 133 4 AR 30 81 49 66 100 22 101 661 3 CA 13 26 5 96 102 52 107 64 651 CO 31 72 12 83 104 812 CT 23 2 92 53 94 85 57 87 34 450 DE 24 16 231 1 FL 58 82 861 GA 47 50 25 426 HI 32 63 43 479 ID 74 69 650 IL 79 33 187 IN 54 71 166 IA 67 961 KS 68 27 357 KY 330 LA 275 ME 28 490 MD 584 MA 60 358 MI 18 61 449 MN 55 59 655 MS 78 MO 70 955 MT 36 680 NE 179 NV 29 285 NH 145 NJ 860 NM 39 15 56 832 NY 863 NC 37 150 ND 461 OH 705 OK 618 OR 155 PA 814 RI 20 559 SC 17 767 SD 678 TN 716 TX 398 UT 386 VT 75 265 VA 250 WA 850 WV WI 207 WY December 3rd, 2017 to February 26th, 2018
9
US Frozen Potato 4-week display outlook
State FSI 12-week Accuracy Manufacturer UPCs Dist Eq Vol Expensive Median Cheapest Brands Worth AL 73 89 McCain 44 90 86 76 Cavendish 65 109 84 97 Other Label 40 105 77 Other 51 98 106 669 6 7 AK 8 88 14 108 99 11 91 19 35 110 46 45 471 10 AZ 41 62 95 103 42 48 38 21 9 93 80 133 4 AR 30 81 49 66 100 22 101 661 3 CA 13 26 5 96 102 52 107 64 651 CO 31 72 12 83 104 812 CT 23 92 53 94 85 57 87 34 450 DE 24 16 231 1 FL 58 82 861 GA 47 50 25 426 HI 32 63 43 479 ID 74 69 650 IL 79 33 187 IN 54 71 166 IA 67 961 KS 68 27 357 KY 2 330 LA 275 ME 28 490 MD 584 MA 60 358 MI 18 61 449 MN 55 59 655 MS 78 MO 70 955 MT 36 680 NE 179 NV 29 285 NH 145 NJ 860 NM 39 15 56 832 NY 863 NC 37 150 ND 461 OH 705 OK 618 OR 155 PA 814 RI 20 559 SC 17 767 SD 678 TN 716 TX 398 UT 386 VT 75 265 VA 250 WA 850 WV WI 207 WY February 27th, 2018 to March 17th, 2018
10
12-week historical innovation
US Frozen Potato 12-week historical innovation State Index Index change Manufacturer UPCs New Growth Expensive Median Cheapest Brands Worth AL 73 10 McCain 44 90 86 76 Cavendish 65 109 84 97 Other Label 40 105 89 77 Other 51 98 106 669 6 7 AK 8 14 108 88 99 11 91 19 35 110 46 45 471 AZ 41 62 95 103 42 48 38 21 9 93 80 133 4 AR 30 81 49 66 100 22 101 661 3 CA 13 26 5 96 102 52 107 64 651 CO 31 72 12 83 104 812 CT 23 2 92 53 94 85 57 87 34 450 DE 24 16 231 1 FL 58 82 861 GA 47 50 25 426 HI 32 63 43 479 ID 74 69 650 IL 79 33 187 IN 54 71 166 IA 67 961 KS 68 27 357 KY 330 LA 275 ME 28 490 MD 584 MA 60 358 MI 18 61 449 MN 55 59 655 MS 78 MO 70 955 MT 36 680 NE 179 NV 29 285 NH 145 NJ 860 NM 39 15 56 832 NY 863 NC 37 150 ND 461 OH 705 OK 618 OR 155 PA 814 RI 20 559 SC 17 767 SD 678 TN 716 TX 398 UT 386 VT 75 265 VA 250 WA 850 WV WI 207 WY December 3rd, 2017 to February 26th, 2018 Where is innovation happening? Where is innovation effective?
11
4-week innovation growth
US Frozen Potato 4-week innovation growth State Index Index change Manufacturer UPCs New Growth Expensive Median Cheapest Brands Worth AL 73 10 McCain 44 90 86 76 Cavendish 65 109 84 97 Other Label 40 105 89 77 Other 51 98 106 669 6 7 AK 8 14 108 88 99 11 91 19 35 110 46 45 471 AZ 41 62 95 103 42 48 38 21 9 93 80 133 4 AR 30 81 49 66 100 22 101 661 3 CA 13 26 5 96 102 52 107 64 651 CO 31 72 12 83 104 812 CT 23 2 92 53 94 85 57 87 34 450 DE 24 16 231 1 FL 58 82 861 GA 47 50 25 426 HI 32 63 43 479 ID 74 69 650 IL 79 33 187 IN 54 71 166 IA 67 961 KS 68 27 357 KY 330 LA 275 ME 28 490 MD 584 MA 60 358 MI 18 61 449 MN 55 59 655 MS 78 MO 70 955 MT 36 680 NE 179 NV 29 285 NH 145 NJ 860 NM 39 15 56 832 NY 863 NC 37 150 ND 461 OH 705 OK 618 OR 155 PA 814 RI 20 559 SC 17 767 SD 678 TN 716 TX 398 UT 386 VT 75 265 VA 250 WA 850 WV WI 207 WY February 27th, 2018 to March 17th, 2018 Where will innovation happening? Where will innovation effective?
Similar presentations
