1. ARGUMENT, PERSUASION AND PROPAGANDA

2. What do you know about this poster?

3. background “Uncle Sam” = a personification of the United States
Seen as a patriot who is devoted to the success of his country
Used in the USA in WW1 and WW2
Known as one of the “most famous posters in the world”

4. Understanding the message
What is the message the poster communicates? Who is its audience? What is its purpose?

5. Analysing the methods
How does the poster communicate its message? Think about the use of language, color, space, and symbols.

6. Examining factual information
What specific facts or details does this poster use?

7. Emotional communication
By looking at the expression on Uncle Sam’s face, what emotions does the image communicate? How is the audience likely to feel?

8. Examining image text
Look at the words that are used in the image. How do they shape the message? What techniques do they use to get their point across? How are fonts, size and color used?

9. Bring it all together
What is your overall impression of this message?