1. Monthly “Time Spent” Average (Minutes per Viewer)
“Time Spent” Is An Important Measure For Advertisers To Determine Real Audience Engagement
Time Spent = Commitment, Interest & Loyalty
Monthly “Time Spent” Average (Minutes per Viewer)
Hrs:Min
127:26
19:10
144:47
20:46
67:53
29:54
93:15
26:19
104:59
25:05
TV’s Advantage:
6.6x 7x 2x
3.5x 4x
Sources: Nielsen NPower R&F Time Period Report, Live+7, Total Day 12/1-12/31/17; comScore Media Metrix (multiplatform) December Ad-supported TV = Brands represent all measured Ad-Supported Cable Networks and Broadcast Television.

2. Monthly “Time Spent” Average (Minutes per Viewer)
Younger Adult Viewership “Time Spent” Splits
Monthly “Time Spent” Average (Minutes per Viewer)
Hrs:Min
46:19
7:43
50:55
30:29
79:39
29:28
TV’s Advantage: 6x
+67%
2.7x
Sources: Nielsen NPower R&F Time Period Report, Live+7, Total Day 12/1-12/31/17; comScore Media Metrix (multiplatform) December Ad-supported TV = Brands represent all measured Ad-Supported Cable Networks and Broadcast Television.