1. Persuasive Writing
The Art of Arguing

2. What is persuasion?
It’s the process of one person trying to convince someone to do something.
A writer might try to persuade someone to take an action, to support a cause, or to change a habit.

3. Persuasive Genres
T.v. commercials
Letter to Editors
Junk mail
Magazine Ads
College brochures

4. Types of Persuasion
Ethos- Credibility
Pathos- Emotion
Logos- Logic

5. Ways to Persuade (Ethos)
Important people or experts can make your argument seem more convincing.
Example:
Natalie Portman is pretty.
Natalie Portman wears Dior.
Therefore, Dior makes you
pretty.

6. Ways to Persuade
If people believe and trust in you, you’re more likely to persuade them.
Example:
I lost 50lbs. Thanks,
Jenny Craig!

7. Ways to Persuade (Pathos)
Getting people to feel happy, sad, or angry can help your argument.
Example:
Help us mend their
broken hearts.

8. Ways to Persuade (Logos)
Facts, numbers, and information can be very convincing.
Example:
Urea is found in cat urine
and also in cigarettes.

9. Ways to Persuade
Using reliable research can be the most convincing argument.
Example:
A recent study found that
children who spend more time
watching screens tend to have
higher levels of emotional distress, anxiety
and depression.

10. Banned/Challenged Books

11. Your letter must include:
The MLA format of a formal letter
Which book you are choosing to argue should not be banned or challenged
The reasons why it has been banned or challenged
The reasons you think why it should not be banned or challenged
Why you are credible source (ethos)
Emotional reasons (pathos)
Logical reason (logos)
At least two paragraphs and/or a page in length
Preferably typed