1. The Creative Industries: Trends, Fusion and Personal Reflections
London Knowledge Lab
Dr Kion Ahadi, Head of R&E

2. The Importance of the Creative and Cultural Industries
2.55m employed
£71.4bn contribution to UK Economy
9% of total workforce; 5% of exports
Resilient GVA growth : Film (20%); Publishing (7%) and F&T (2%)

3. Workforce Diversity in Key Creative Sectors
Sources: Creative Skillset Census 2012; Annual Population Survey; TCR; Labour Force Survey,

4. Student Diversity in Key Creative Sectors
Source: HESA Student Record 2010/11

5. Definition of Fusion
The emerging mix of elements of creativity and art, STEM and data, and the resulting need for new models of enterprise and entrepreneurship.

6. Fusion: Four Dimensions?
Fusing key expertise, knowledge and experience in individuals
Fusing industry and higher education together
Fusing different parts of the creative industries together
Creating fusion management skills

7. Brighton Fuse: Research
The findings identify a new category of business, referred to as ‘superfused’.
These companies show double-digit rates of growth in turnover and employment, despite the recession.
Superfused companies in the sample grew by 21% compared to 7% for unfused businesses.

8. Personal Reflections: Hegelian dialectics
Quantitative vs. Qualitative
Science vs. Spirituality
Academic vs. Vocational
Business vs. Creative