1. TAM Ireland Ltd / Nielsen TAM - Establishment Survey
Who owns what?

2. *The data contained in these slides relate to Jul 2017*
Establishment Survey
TAM Ireland commission the Establishment Survey 2 times a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 6 months.
The Establishment Survey is also a useful resource in monitoring trends in hardware ownership
*The data contained in these slides relate to Jul 2017*

3. TV Ownership
93% of all households in Ireland have a TV. Since July 2017 the definition of the TV universe now includes households with web-TV access only (no standard rec type)
Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14/May 14/Sept 14/Jan 15

4. Housekeepers with kids
Current TV Population
Adults 15+
3,540,000
Children 4 -14
737,000
Housekeepers
1,591,000
Adults 15 – 34
1,107,000
Housekeepers with kids
530,000
Adults ABC1
1,444,000
Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan 2015

5. Reception Types
Web TV only households are included in the UKDTT/FTA figures
Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14/May 14/Sept 14/Jan 15

6. Number of TV Sets per Household
This year we have seen an increase in the number of sets per household
Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/April/Sept 13/Jan 14/May 14/Sept 14/Jan 15

7. PVR ownership has remained static over the last number of years at 59%
Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan 2013 – Jan 2015