1. CAMPUS
TEAM NAME
TEAM MEMBERS

2. LIME 10 Case Study and Timelines
INSTRUCTIONS
LIME 10 Case Study and Timelines
Case Submissions
For LIME Registrations, Case Study Problem, Solution Template and Submissions log on to:
Unilever Dairies India FB Page: OR
Unilever Dairies India on Dare2Compete:
Team Registrations close on August 11, :59:59 Hrs
Case Submissions close on August 13, :59:59 Hrs
Mention your Team and Campus names on Slide 1
Answer each question precisely & within the space
You can use images, charts or videos to present your ideas
Size of submission should not exceed 10 MB
Follow the below naming convention in the final PPT submission to avoid disqualification:
<Campus Name>_<Team Name>_<Initials of FirstNames of Team Members>
Eg: IIMA_Lemonades_AGK.pptx
(where Team Member Names are - Aditi, Gaurav, Karun – in alphabetical order)
Shortlists for all LIME 10 Rounds will be declared exclusively on Unilever Diaries Instagram Page

3. Opportunity size (Rs. Cr/yr)
TARGET GROUP(S)
OPPORTUNITY SIZING
Opportunity size (Rs. Cr/yr)
(Enter here)
Describe the TG(s) you deem most relevant for a Ready to Eat offering, and why you think so
CRAFTING THE MIX
What is the size of the opportunity for this mix? Briefly describe how you have arrived at it.
MIX DEPLOYMENT
INSIGHT
Investment
(Enter here)
Time to 1cr
PRODUCT
PROPOSITION
BRAND
You need to hit a revenue of 1cr – how much investment do you need? List 3 activities you will spend this on and why? How quickly can you hit the 1cr target?
PRICE
Briefly describe the marketing mix – starting from the underlying consumer insight, put down a consumer-facing description of the product and proposition. Which HUL brand would you launch it under and why? How would you price it? Explain in no more than one line each.