1. Brian Kelly UKOLN University of Bath Bath, UK
Using the Social Web to Maximise Access to your Resources: Workshop Introduction
Brian Kelly
UKOLN
University of Bath
Bath, UK
Acceptable Use Policy
Recording of this talk, taking photos, discussing the content using , instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.
Twitter:
Blog:
Resources bookmarked using ‘scaseo' tag
UKOLN is supported by:
This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

2. Introduction
About Me
Brian Kelly:
National Web adviser to UK Universities and cultural heritage organisations
Based at UKOLN, a national centre of expertise in digital information management and located at the University of Bath
Involved in Web since January 1993
Information World Review’s Information Professional of the Year (2007-8)
Over 300 presentations given since 1997
Current area of interest include Web 2.0, Web standards and Web accessibility

3. Using Tools I Talk About
Introduction
Using Tools I Talk About
Use of Web 2.0 technologies & approaches:
RSS feeds for structured information
Geo-location data
Exploitation of 3rd party services
Openness of resources
Risk assessment / management approaches
Talks given in 2008 covered Web 2.0, accessibility & standards.
Note also use of blogs, video blogs, YouTube, Twitter, …

4. About This Session Aims of the session:
To describe how various Social Web services can help to maximise access to institutional resources.
To discuss ways in which such services can be used to support your particular areas of interest.
To address the ethical issues related to use of the Social Web.
To help you to develop plans for making use of the Social Web to support your institutional aims.

5. About You In small groupsE
About You
In small groups
Describe how you think the Social Web can help you
Summary any experiences of successful use of the Social Web in a professional context
Make a note of any concerns you may have

6. Revisiting SEO Web sites Google (Live Search Bing, …) Real world
Databases
Summary of key approaches:
Apply various techniques to Web resources to make resources easier to find in Google, …
Resources may include organisational Web suites, third party Web sites, databases, …
Resources may also include real world objects and ideas (i.e. your museum, your research ideas, …)
Based on understanding of importance of Google to end users
Directories

7. Social Services (Facebook, Slideshare, Twitter, …)
Beyond SEO
Web sites
Social Services (Facebook, Slideshare, Twitter, …)
Real world
Databases
Summary of key approaches:
Make use of social networking services which people may use of discuss your services
Services may include Facebook, MySpace, Slideshare, Twitter, …
No need to touch your Web sites (so useful if you can’t!)
Based on understanding of popularity of SNs and people’s interests in chatting and sharing
Directories

8. Opportunities & Challenges

9. It’s About The Individual!
Focus of the Social Web is the individual. Challenges posed:
‘It’s my space’
‘Sustainability
Privacy
Editorial control
Branding …

10. “i-content: i before e…especially before c”
Blog post by Nicole Harris, JISC:
“JISC has a lesson to learn [from Apple’s success in putting individual first]”
“We do lots of great stuff with content … But what about the real user-generated content? What about the i-content?”
“i-content is both ephemeral .. And non-ephemeral ”
“It is formal (this is a JISC blog) and informal (this is just my thought flow, not an article)”
i-content is important. So what about the i-content which discusses org-content?

11. Structure of Session Introduction Completed! “Pimp Up Your Stuff” Talk
How Can I Use Social Web? Exercise
“Monitoring the Impact” Talk
Convincing the ‘Beancounters’ Exercise
“The Ethical Issues” Talk
Personal Action Plans Exercise
Questions and Conclusions