1. Persuasive Strategies Do Now: Take out ISN Be ready for warm-up
Copyright 2006 IRA/NCTE. All rights reserved.
ReadWriteThink.org materials may be reproduced for educational purposes.
Images ©2006 Microsoft Corporation. All rights reserved.

2. Warm-up: Identify the type of propaganda used. Explain!

3. Identifying propaganda in commercials
How effective were the commercials?

4. Claim State your argument.
Example: I am going to try to convince you that chocolate is a healthy snack.

5. Big Names
Important people or experts can make your argument seem more convincing.
Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines.

6. Logos Logic: Facts, numbers, and information can be very convincing.
Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.

7. Pathos
Emotions: Getting people to feel happy, sad, or angry can help your argument.
Example: Your donation might just get this puppy off the street and into a good home.

8. Ethos
Credibility: If people believe and trust in you, you’re more likely to persuade them.
Example: Believe me! I’ve been there before. I’m just like you.

9. Kairos
Try to convince your audience that this issue is so important they must act now.
Example: This is a one-time offer. You can’t get this price after today.

10. Research
Using reliable research can help your argument seem convincing.
Example: A recent study found that students who watch TV during the week don’t do as well in school.

11. Product: New sports drink
In your group, create a commercial skit for a product
Use the propaganda technique your group is assignment
Use the persuasive strategy your group is assigned
You will perform your short commercial TOMORROW.
You MUST have a drawn advertisement!

12. On a sheet of paper….
Write your persuasive strategy and your propaganda technique
EXPLAIN how you used them in your advertisement