1. Tablet

2. 21m people accessed the internet using a tablet in the last month
40%
…That’s 40% the population!
Source: GB TGI Clickstream 2015 Q4

3. What do people use their tablets for?
More than 6 out of 10 people look at news on their tablet
Monthly. Source: comScore Mobile Metrix March 2015

4. Tablet ownership increases news consumption
Half of year olds say they read more news
Tablet owners: read/view more news now I have a tablet
Source:IPA TouchPoints 5

5. Who reads newsbrands on tablets?
People who access and read their newsbrand titles on tablets - reach across age groups
22.6%
20.8%
16.7%
16.5%
8.9%
15-24
25-34
35-44
45-54
55-64
65+
Source: IPA TouchPoints 5

6. Who reads newsbrands on tablets?
Similar number of male and female readers
48%
52%
Source: IPA TouchPoints 5

7. Who reads newsbrands on tablets?
Heavily weighted to more upmarket owners
Source: IPA TouchPoints 5

8. Tablet readers are highly engaged with newsbrands overall
People who read news on their tablet...
read a newspaper on tablet
46%
AND
read a digital newspaper
54%
read a print newspaper
65%
Tablet users who access news engage strongly with newspapers across all platforms. They are more likely than other device users to read newspapers both in print and online, as well as accessing via their tablet.
total newspaper readership
81%
Source: Reuters Institute for the Study of Journalism 2014