1. Communicating with the public: Implementation of a web and social media presence.
Mark Van Crombrugge
IOC Project Office for IODE
Ostend, Belgium
November 8, 2011

2. Subjects: Web based communications Social Media Websites: - Policies
- Planning Design
- Implementation

3. Web based communication.
Since the past five/ten years professionals can not function without the internet.
Notebook, smartphone, iPad, WiFi, G3, …
Web based communication is part of our daily life and job.
Cheap or free phone calls
Social networks
Music and video
Everything you want to know or learn can be found on the internet
And we’re just getting started

4. Social Media
Web based + mobile technologies which facilitate an interactive dialog
Internet based applications that allow the creation and exchange of user generated content
Changed the way of communication between organizations, communities, individuals

5. Types of social media Kaplan & Haenlein: 6 types of social media
Collaborative projects (Wikipedia)
Blogs (Twitter)
Content communities (YouTube)
Social Networking (Facebook)
Virtual game worlds (World of Warcraft)
Virtual Social Worlds (Second Life)

6. Collaborative projects: Wikipedia
Wikipedia, free editable encyclopedia
Commons, free media repository
Wikibooks, free textbooks
Wikinews, free content news
Wikiquote, collection of quotations
Wikispecies, directory of species
Wiktionary, dictionary and thesaurus
MediaWiki: design your own Wiki

8. Blogs: Twitter Small text messages (posts) of max. 140 chars
SMS of the internet
Started March 2006: miljon users - >200 miljon “tweets” p. day - 1,6 biljon search queries p. day

9. Content communities: Youtube
Started Februari 2005
Watch and share videos
Comment on videos
Vote for videos
490 miljon unique visitors p. month
Serves 82 biljon pages p. month

12. Social Networking: Facebook
Top social networking site
Lauched Februari 2004
800 million members since July 2011
Displays 770 biljon pages p. month
Critisized, cause of antisocial behaviour, lack of direct comunication

14. Virtual game worlds: WOWC
Started 1994
11,1 miljon subscribers in June 2011
Player controls an avatar
1 Biljon $ annual revenu
Prepaid game cards, credit card,…
2007: account sold for 7.000$
China: murder over virtual item

15. Virtual Social Worlds: Second Life
Launched June 2003
1 miljon active users in 2011
Complete virtual world…
Jazz/16/206/23

17. Pros about social networking
Free
Easy to use
Personal: find old friends, lost relatives
Professional: reach a huge audience

18. Cons about social networking
You don’t know who is on the other side
You expose yourself / organization to the whole world…
Monitored by the government / intelligence services
May looze property rights on uploads
Read the policies (the small print)
Cyberstalking: identity theft, personal threaths
Anything you publish may be used against you…

19. Website Policies Common sense Always add a policy notice
Is the web content for production or testing
Policy can depend on an organizations “general policy”
Remember copyrights when using foreign material
Check with your corporate legal advisor / lawyer
Search the internet for guidelines / examples
Protect yourself against legal implications

20. Website Policies Is the information on your site free or copyrighted?
What will you do with information and data you get from the visitor?
Where will it be stored?
Add contact information so questions can be answered.
Policy generators:
Example of a website policy

21. Making a website.
User constraints where is your goal public located? connection speed, browser version, …
Content complexity text, graphics, multi media, database, …
Buy / get the right tools HTML editor, graphic editor, FTP program, …
Start development KISS principle: start simple, you can compete with Walt Disney studios later.
Make all pages of a site uniform: don’t confuse the visitors
Upload Pay a provider, host in-house, host at the Project Office
Keep Up-To-Date Veeeeery time consuming: the site is online and you have other things to do…

22. Choose your HTML editor.
HTML editor with built-in FTP
HTML editor + FTP software
Commercial (FrontPage, Dreamweaver, CoffeeCup, MS-Word, …)
Free (Komodo, Gizmo, Open Office, …)
Online (TinyMCE, OpenBexi, CKEeditor)

23. Choose FTP tool http://ftp-software-review.toptenreviews.com/
FTP (File Transfer Protocol)
SFTP (Secure FTP)
FileZilla hands on – install, upload, download

24. Making a simple webpage with MS-Word
Make a document with MS-Word, add a picture, be creative
Save as HTML on the local disk
Upload to the server with Filezilla Server: hosting1 Login: ftpiode Password: tuesday
Check with a browser: click on the file which you uploaded

25. Questions?