1. Direct Sale of Organic Foods from Farmer to Consumer by Mrs
Direct Sale of Organic Foods from Farmer to Consumer by Mrs. Mona Larsen

2. Special shops as bakeries, greengrocers etc. Health food shops
Where do we buy ?
Supermarkets
Special shops as bakeries, greengrocers etc.
Health food shops
Farm shops
Farm gates
Various subscription systems
Market stalls

3. Legally it does not exist … … but farm gate does. Indirect definition
What is a Farm Shop
Legally it does not exist …
… but farm gate does.
Indirect definition
Shop and gate at the same farm ?

4. Organics on Conventional Farms ?
Organic
foods
Conventional foods
Organic farms 1 2
Conventional farms 3 4

5. Operational delimitations
How detailed questionnaire
Three Registers
The Danish Plant Directorate
The Danish Veterinary and Food Administration
Farm Register

6. Good Theory,.. but not feasible
63 cases with relevant match between the two registers
So a new approach must be chosen!

7. Do you have other economic activities on the holding:
Farm Structure Survey 2007
Do you have other economic activities on the holding:
Farm shop with sale of agricultural products direct to consumers.
No - Yes

8. The final sample 776 farm shops was identified Sample:
119 farm shops attached to organic farms
100 farm shops attached to conventional farms

9. The Depressing Outcome
Posted
Questio-naires
Recieved
With turnover of food
With turnover in farm shop
Total
219
141
104 45
Organic
119 72 53 31
Conventional
100 69 51 14

10. Some useful outcome
Farm shops attached organic farms sells by and large only organic foods
Farm shops attached conventional farms sells by and large only conventional foods
The ‘organic’ farm shops are ‘ small’ and 1/4 of the turnover comes from vegetables, 1/5 comes from meat.

11. The way forward - after all
Do not distinguish between:
Farm gate
Farm shop
Mediator of meat
Market stalls
Subscription systems
Etc.