1. INTERNATIONAL MARKETING MEETING
March 17

2. WELCOME! Scott Cochrane, Vice President International
Kyndra Singer, International Marketing Manager

3. ONLINE MARKETING MEETING “GLS 2016 LAUNCH”
March 17, 2016
Promo Video Release
International Marketing Plan
Timeline Strategy to build a successful campaign
How to use Summit Central

4. PROMO VIDEO
Introducing the GLS 2016 line-up

5. PROMO VIDEO RELEASE Promo Video A Speaker Line-Up VIMEO LINK:
Promo Video B
Narrative

6. INTERNATIONAL MARKETING PLAN

7. INTERNATIONAL MARKETING PLAN
Objective
To create a compelling, integrated marketing campaign so that the Global Leadership Summit 2016 video case events that take place from September 2016 through March 2017 will reach an attendance goal of 180,000+
675 + cities
125 countries
50 languages

8. INTERNATIONAL MARKETING PLAN
Goals
Continue to inspire a “GRANDER VISION”
Initiate a “FOUR T” strategy (Team, Tool, Train, Tactic)
to help grow and inspire marketing efforts
Integrate marketing strategies to reflect a timeline within PHASES for a successful marketing campaign
Expand SEGMENT MARKETING
Create and expand marketing our YEAR ROUND STRATEGY

9. FOUR T STRATEGY

10. FOUR T STRATEGY TEAM Who is the marketing point person
Marketing point person/team will know your role and responsibility
TOOL Connect to Summit Central download marketing collateral you need for a successful campaign. Reports and timelines will help you create a strategy that fits your specific events.
TRAIN Access to online meetings, videos, guidelines, shared folders and s to stay connected with other marketing team members
TACTIC Know how to create and use your data to create successful campaigns for retention and acquisition to strategically grow
your sites

11. TIMELINE STRATEGY

12. TIMELINE STRATEGY
PHASES

13. TIMELINE STRATEGY PRE-LAUNCH TIMELINE (based on first day of event)
AVAILABLE IN SUMMIT CENTRAL
TYPE
PHASE
DESCRIPTION
RECIPIENTS
INITIATIVE ACTIVITY
8 months out
January
Video
Pre-Launch
GLS 2015 Highlight Video
Public
Web,
February
Speaker Leak #1
Summit List
Campaign
Speaker Leak Postcard
2015 Attendees
Mailing
Speaker Leak #2

14. SUMMIT CENTRAL

15. WHAT IS SUMMIT CENTRAL?
TIMELY
EASY TO NAVIGATE
EAST TO DOWNLOAD

16. HOW DO I USE SUMMIT CENTRAL
STEP 1 XXXXX
STEP 2 XXXXX
STEP 3 XXXXX
STEP 4 XXXXX
STEP 5 XXXXX