1. sociedad Digital de autores y editores Marc Gauvin sDae DRM and Author Collective Management Societies AXMEDIS Dec 1 2005 Florence

2. sociedad Digital de autores y editores Who we are The problem Solutions Conclusions

3. sociedad Digital de autores y editores The Sociedad General de Autores y Editores (SGAE) Collective Management of Works: Musical Audio Visual Performing Arts sDae as SGAEs digital arm for: internal processes re-engineering promotion and distribution of content over the internet. Microgenesis S.A. sDaes main partner for content project and business development.

4. sociedad Digital de autores y editores The Problem A completely new paradigm Economic, Social, Political Challenges No clear picture n sides to n issues Limited consumption window but exponential Content growth

5. sociedad Digital de autores y editores No values for: Total Content throughput % with monetary tags % without monetary price tags New ecosystem roles new species for: Creators, Producers, Distributors Etc. CMSs need for every step of the value chain The who, what, where, when and how For all IP they represent (Work, Manifestation, Instance..) Whether or not IP is remunerated The Problem

6. sociedad Digital de autores y editores Todays Solutions La Central Digital More about the Central Digital Future Solutions Interoperable Standards Distinguishing the thing from the thing Solutions

7. sociedad Digital de autores y editores What does La Central Digital (LCD) do? For whom? Content owners For ISPs For Distributors and E-tailers LCDs Clients can La Central Digital

8. sociedad Digital de autores y editores Archives Documents Catalogues Protects Delivers What the LCD does

9. sociedad Digital de autores y editores Authors Producers Public archives Institutions Etc.

10. sociedad Digital de autores y editores Jazztel Wanadoo Ya.com Terra ISPs

11. sociedad Digital de autores y editores Standards MPEG 21 provides basic technological blocks Digital Item Technology (Resoucre description, tool integration, identification etc.) Rights Expressions DI Streaming DI Adaptation DI Binarization (BIM) Etc. DMP Interoperable DRM Platform (Integration of Blocks) Content Information (DCI) Content Format Registration of DCIs Integration of DRM Tools Standard Devices

12. sociedad Digital de autores y editores Get the full suite online for online Content commerce Store front Inventory Back-office Or just Link to Inventory and LCD back office La Central Digital

13. sociedad Digital de autores y editores Standard DRM Semantics and Syntax for Functions (i.e. what can be done with content) Entities Content Content Elements Resources Standard File Format Standard Devices Standards

14. sociedad Digital de autores y editores the Mind The Semantics of IP DMP Creation Model uses Work Independent Work B Manifestation (By Author of B) Depends on Manifestation D of B (By Author of D) Manifestation C of B (By Author of C) Adaptation Derivative Work C of B Depends On Adaptation Derivative Work D of B uses Depends On Instance In the Mind Physical

15. sociedad Digital de autores y editores DMP Value Chain

16. sociedad Digital de autores y editores Multiplied by Orders of magnitude

17. sociedad Digital de autores y editores DMP Interoperable DRM Platform (IDP) Make DCI/DCF Work License & Metadata Content Creation Mp3,mp4, wav Metadata DCI Content RA Register DCI CID Register License Standard DRM Tools DMP Device

18. sociedad Digital de autores y editores Conclusions To enable the full potential of the Digital space we need: Distributed and automated processing licensing Standard Technology and/or Devices for Interoperable: Creation and packaging content Identification and registration of content packages (DMP RA) Identifying and registration of content (ISWC,ISAN etc) Implementation of DRM Tools For using and communicating content Without the above the only solutions available are those such as La Central Digital SGAE/sDae are developing both