1. How do I find them, train them and use them?
Change Agents
How do I find them, train them and use them?
SPIN January 10,2001
John Tittle
CSC

2. Overview My Context How Change Agents Fit In
The environment
The commitment
How Change Agents Fit In
Definitions
Place
Finding, Training, and Using
1/2/2019

3. Context - My Situation Large outsourcing contracts
Typically 7 to 10 year term
S/W maint., enhancements, and new dev [ + other IT services ]
Contractual commitments to productivity, quality, cycle time improvements
Global geography
Responsible for process, metrics, tools and deployment of same
Support to a S/W maintenance capacity
Staff of 5000+
300M+ LOC
Environments from MIS to real time shop floor control
1/2/2019

4. Context - The Commitment
1/2/2019

5. Context - The Commitment
Assessment
Transition
Execution
1/2/2019

6. The Commitment to Behavior Change
3 in 24
Supporting processes, tools, and metrics
Managing with metrics
Contractual boundaries with real money being exchanged
Measured customer satisfaction
1/2/2019

7. The Change Agent Definitions The Adoption Curve Change agent Sponsor
“Inside” vs. “Outside”
Sponsor
Champion
The Adoption Curve
Innovators
Early adopters
1/2/2019

8. Sponsorship Map
1/2/2019

9. The Adoption Curve Early Majority Early Adopters Late Majority
Laggards
Innovators
1/2/2019

10. How I Find Them What I look for Credible to the workforce
Technically proficient
“Been there done that”
Active learner
“Inside” change agents
Look for push back
“Outside” change agents
A teacher’s heart
Strong PM background
1/2/2019

11. How I Train Them Inside CA Outside CA Additional layer of OD people
IMA
Outside CA
Mentoring
Study - “Diffusion of Innovations” and “Communicating Change”
OJT
Additional layer of OD people
1/2/2019

12. How they are used Outside Change Agents Run the IMA tools
Input to the 3 in 24 planning
Mostly structure the order
Resistance and readiness workshops
Communications management
Mentor in place PMs
Sponsorship assessment and mentoring
1/2/2019

13. References Implementation Management Associates
“Accelerating Change” workshop and tools
“Diffusion of Innovations” Everett M. Rogers
“Communicating Change” Larkin and Larkin
Mentor Extraordinaire - Stan Rifkin of Master Systems at
1/2/2019