1. UNITED BROADCASTING COMPANY
“All Hail TV!”

2. concept: broadcast network
The United Broadcasting Company is a broadcast network.
We cater to affluent viewers who appreciate a wide range of programming from broad comedies, sexy soaps, reality competition shows, and the most prestige dramas on television today.
Our target audience are adults ages 18 – 49. These are the trend setters and decision makers that our advertising clients crave.

3. Budget: 55 points
As a Broadcast network we knew that we required a larger marketing budget to be able to afford the quality of programs we wanted.
Therefore we requested a budget between 65 – 70 points.
We received a budget of 55 points, of which we spent 51 points; 4 points under budget.

4. The shows:

5. Ubc original lineup OVERVIEW:
TIME
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
8pm
2 BROKE GIRLS
THE VOICE
MARVEL’S AGENTS OF S.H.I.E.L.D.
(RESULTS)
60 MINUTES
8:30pm
COUGAR TOWN
9pm
REVENGE
SO YOU THINK YOU CAN DANCE
PERSONS OF INTEREST
JUSTIFIED
BROOKLYN 9-9
9:30pm
AMERICAN DAD
10pm
SCANDAL
AMERICAN HORROR STORY
THE WALKING DEAD
LOUIE
SONS
OF ANARCHY
10:30pm
VEEP
11pm
JIMMY KIMMEL LIVE!
JIMMY KIMMEL
LIVE!

6. UBC CURRENT LINEUP OVERVIEW:
TIME
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
8pm
2 BROKE GIRLS
THE VOICE
MARVEL’S AGENTS OF S.H.I.E.L.D.
(RESULTS)
60 MINUTES
8:30pm
COUGAR TOWN
9pm
REVENGE
SO YOU THINK YOU CAN DANCE
PERSONS OF INTEREST
JUSTIFIED
BROOKLYN 9-9
9:30pm
AMERICAN DAD
10pm
SCANDAL
AMERICAN HORROR STORY
THE WALKING DEAD
LOUIE
SONS
OF ANARCHY
10:30pm
VEEP
11pm
JIMMY KIMMEL LIVE!
JIMMY KIMMEL
LIVE!

7. MONDAY NIGHTS: “Ladies Night”

8. Tuesday night:

9. Wednesday night

10. Thursday night:

11. FRIDAY night: “Friday nights right!”