1. Richard T. Watson rwatson@terry.uga.edu
A short history of IS
Richard T. Watson

2. Era 1 Technology options Goal Take work to the computer Batch
Increase employee productivity

3. Era 2 Technology Goals Take information work to the employee
Firm, supplier/intermediary, or government
Host/terminal then client/server
Private networks
Goals
Reduce transaction costs
Reduce inputs costs or increase output prices
Reduce the cost of complying with government regulations

4. Era 2

5. Era 3
Technology
Take information and information work to customers, investors, and politicians
Browser/server
Public networks
Goals
Increase market share and share of a customer
Retain customers
Improve customer service
Minimize the cost of capital
Influence government decision-making

6. Era 3

7. Eras and stakeholders

8. Value of IS The value create by IS is based on Who is reached
How they are reached
When they are reached

9. Era 4
U-commerce