1. Bethesda, Chevy Chase, MD
Open Houses Work
Believe  Commit  Prepare
Tips from Omni Casey
Prepare and use multiple visual displays to show you are the expert , and to engage and connect with guests.
Commit to previewing/inspecting as many of the available properties as possible. If you can’t preview them all then look up and review the comps
Pre-set appointments to preview 3-4 properties after every Open House. Use this as an easy way to invite qualifying guests to join you.
Try the ‘Open House sandwich’ technique to build rapport and make connections with the neighbors.
The day before or morning of the Open House knock on the neighbors doors to invite them to the Open House.
Follow up with neighbor after the Open House as a pop-by or call to get their feedback.
Remember to always inquire if they have friends or family that are considering making a move.
Omni Casey
McLean Center, VA
Tips from Carmen Fontecilla
Have a positive attitude about Open Houses and believe that they work.
Use 8-12 directional per Open House with the balloon as the neighbor permits. Put the majority of signs in high visible, high traffic locations.
Go out of your way and work with the Seller to make the Open House warm and inviting. Clean house, staging, baked goods, visual information, etc. (as appropriate and in compliance for your area).
Give every guest a warm, friendly, professional greeting.
Close for the sale or an appointment with every guest.
Maintain great rapport with past customer in the area. Invite them to visit you and ask if they know anyone interested in buying or selling in the area.
Carmen C. Fontecilla
Bethesda, Chevy Chase, MD
© 2012 Weichert, Realtors®. Each WEICHERT® franchised office is independently
owned and operated. Weichert® is a federally registered trademark owned by Weichert Co.

2. Open Houses Work Open House Display Material List and Instructions
Purchase display board
Two options for the display board:
Higher quality presentation board: Staples - 12/carton -$ Item # EPI
Light weight cardboard display board: A.C. Moore or Michael’s (chain craft stores) under $10 each
Post creative, informational materials on the display board that will generate questions and engage conversation with Open House guests such as:
Personal Bio
Current local market stats
Internet marketing strategy
Office success information
Gold Services:
Interest rates
“This Home Comes with a New Mortgage…”
Rent vs. Buy local comparison
Be creative!
Tip: Use reusable glue to update the board as needed. (Available at any supply store.)
Open Houses Work
Resources available on Weichertone.com
Sales Associate Resources, Holding an Open House
Sales Associate Resources, Working with Buyers, Buyer’s File, Financial Solutions
Weichert University, Destination Success, Sales Associate Resources
“Ask Me for Money' pins and dollar bills available from your Manager or GSM
© 2012 Weichert, Realtors®. Each WEICHERT® franchised office is independently
owned and operated. Weichert® is a federally registered trademark owned by Weichert Co.