1. Organizing a Boycott

2. What is a boycott?
An effort to convince a number of consumers not to do business with a particular person or business. 2

3. The purpose? To create negative publicity for the business
To hurt their "bottom line"

4. Why organize a boycott? As an end in itself
To destroy an individual or corporation
As a bargaining chip 4

5. Advantages of a boycott
It can change policies
Lets people put their money where their values are
Calls attention to your cause
Encourages other businesses to negotiate 5

6. Things to consider: Could a boycott alienate your supporters?
Is there a possibility for legal consequences?
Are you willing to put in the required time and effort? 6

7. Organizing a boycott Have clear, realistic goals Do your research
Know everyone you want to boycott
Collaborate with others
State your intentions
Convince people to join
Make joining easy
Praise publicly
Be relentless 7

8. Writing letter of intent
Be clear and professional
Write on your letterhead
Say who is involved
Say why, what, and where
Have head of agency sign
Check and recheck spelling/grammar
Know who to send it to 8