1. Negotiation at the Car Dealer
Tips to Get your best possible price

2. Before You go to Dealership
First Step (and most important)
Do your research before you ever step foot in the dealer!!!!
Use Edmunds.com or another website to locate the following numbers:
MSRP (Sticker Price)
Invoice Price (What the dealer would like you to think they paid for the vehicle)
Holdback (Any special programs from the manufacturer to the dealer to reduce the dealer’s costs)
Can be public like rebates, or “dealer cash”
Can be secretive programs not designed for the customer to know about

3. Costs that Affect Dealer Price
The car itself.
No matter where you're buying the car, this fee is exactly the same for all dealers.
Shipping Cost.
Same for all dealers.
It doesn't matter if the car is only traveling one state or twenty states away to its destination.
Advertising.
Dealer has to pay both national and local advertising
The dealer floor plan.
Dealer pays interest to factory on cars it hasn’t sold yet
Dealer facility overhead.
Rent, Gas, Electric, Salary, etc

4. Your negotiation strategy
Research an estimated number for the dealers true cost of the car
Estimated True Cost = Invoice Price – Known Holdback
Begin your negotiations with a number that is around $500 more than what you estimate to be the dealer’s cost
Be prepared to justify your numbers if you are starting below “invoice.”
Dealer will counter
Ignore dealer’s number and raie your original offer in small increments.
Have a “drop-dead” price, and be strong enough to stop negotiating when you reach it