1. Game Development Essentials An Introduction

2. Marketing & Maintenance developing the community
Chapter 12
Marketing & Maintenance
developing the community

3. Key Chapter Questions
■ What are the respective functions of the roles associated with marketing—such as advertising, public relations, sales, and promotion?
■ What are the functions of customer support in the game industry?
■ How are fan communities created and maintained?

4. Marketing
Advertising
Public relations (PR)
Sales
Promotion

5. Customer Support Official website Tutorials Newsgroups Newsletters
Player matching

6. Prosumerism: Player as Developer Modding
Neverwinter Nights mods created by the Midreach affiliation.

7. Prosumerism: Player as Developer Fan-Produced Content
The Queen of Heart series (based on the popular Japanese game To Heart) is produced by fans.

8. Prosumerism: Player as Developer Fan Sites
Ultimate Gamers is a Blizzard Entertainment fan site.

9. Summary Marketing Advertising Public relations (PR) Sales Promotion
Customer Support
Official website
Tutorials
Newsgroups
Newsletters
Player matching
Prosumerism: Player as Developer
Modding
Fan-produced content
Fan sites