1. Content and conferences
Connecting | Informing | Sharing
PPA Connect 2015
Content and conferences
Rupert Collins-White, director, Legal Support Network

2. Connecting | Informing | Sharing Knowledge

3. Connecting | Informing | Sharing Knowledge

4. Feedback and marketing
PRE-EVENT
Sales and marketing
EVENT
Content delivery
POST-EVENT
Feedback and marketing
12 weeks
1-2 days
2 weeks
Max exposure weeks
Connecting | Informing | Sharing Knowledge

5. 14 weeks 26 weeks CONTENT/MARKETING Conference content video report
roundtable
Connecting | Informing | Sharing Knowledge

6. Leads and prospects (flesh pressing, presence, data) Brand viz and
noise/buzz
Reach and resonance (longevity of messages)
Demonstration of capability/knowledge (‘thought leadership’ and delivery)
Connecting | Informing | Sharing Knowledge

7. Leads and prospects Presence at event, ownership of roundtable post-event
Brand viz and
noise/buzz
Branding on pre, event and post marketing and content
Reach and resonance Branding pre and post, branding and comment in report – published as magazine supplement
and separately promoted across all channels
Demonstration of capability/knowledge Speaker slot at event, involvement in research/report, engagement at roundtable
Connecting | Informing | Sharing Knowledge

8. About Legal Support Network
Magazines, conferences, research, digital content and networking for everyone in legal business
Rupert Collins-White
Director and head of content, LSN
Connecting | Informing | Sharing Knowledge