1. Jackie Knowles, Project Manager Welsh Repository Network
Advocacy: the theory
Jackie Knowles, Project Manager Welsh Repository Network

2. The importance of advocacy
Engage stakeholders
Culture change

3. Engage stakeholders
Who are they?

4. Culture Change
Culture change is classically commonly brought about through engagement with individuals on one of three levels:
Intellectual (conceptual, logical, the greater good)
Emotional (hearts and minds, enlightened self-interest)
Political (necessity, external drivers, compliance with policy)

5. Core Message Ethos Motivation Tangible advantages Role of key players
What is in it for me?

6. Tips for writing a core message
USP
Limited word count
Tweet
Lift exercise

7. Promotional Framework
CORE MESSAGE

8. Activities

9. Activities

10. Methods - examples Top down Mandate Bottom up Champions Blanket Poster
Targetted
‘Green’ publishers

11. Key points
Sustained effort

12. Key points Needs resourcing … but are there things you
can do for free or low cost?

13. Key points
It takes time

14. Key points
It is everyone’s job

15. Overview Define your promotional framework
Embed the repository into existing structures
training programmes
communication strategy
Agree your core message
Keep talking

16. Outline of rest of afternoon
Discussion session
Practical workshop
Prize available 