1. WELCOME!
Edmonton City Centre

2. Oxford and Cineplex Media
Partners since June 2014

3. are in high-income households ($100K+)
EDMONTON CITY CENTRE
Edmonton City Centre visitors:
60%
40%
72%
of visitors are Adults 18-49
43%
are in high-income households ($100K+)
44% Recall OOH Advertising in Malls last week
Summarize data
Source: Vividata Fall 2018, Edmonton Census Metropolitan Area; Visitors to Edmonton City Centre refer to past month

4. EDMONTON CITY CENTRE DEMOGRAPHIC PROFILE
Edmonton City Centre visitors are more likely to be Adults and, affluent and well-employed compared to Edmonton general population
Index 135
Index 124
Index 125
Index 112
Index 127
Source: Vividata Fall 2018, Edmonton Census Metropolitan Area, HHI and occupation based on A18+

5. EDMONTON CITY CENTRE MAKES AN IMPACT
Among Edmonton City Centre visitors, 44% recalled seeing OOH Advertising in Shopping Malls in the past week
Among Edmonton City Centre visitors, 24% took an action (e.g., purchased product/brand/service) after seeing an OOH ad
Source: Vividata Fall 2018, Edmonton Census Metropolitan Area; Visitors to Edmonton City Centre refer to past month

6. Canadians Love To Shop
During November and December 31% of the annual mall traffic is shopping during this time.
The estimated Weekly Impressions from the digital screens at ECC is 125,000/wk during this time period

7. Digital Backlit Displays
84” high units
10 units at ECC
Still images or full-motion video
Loop length is 5 minutes
Highlight data

8. Hero Walls 7’ high x 24’ long! 5 Minute Loop Length
Still images or video capable
2 Units at ECC

9. Exclusive Tenant Offer #1
BLACK FRIDAY!
November 20/21/22/23
$500.00
All Screens

10. Exclusive Tenant Offer #2
HOLIDAY SALES
Any 7 days in Nov/Dec
$875.00

11. Oxford Tenant Offer Tenant picks the days
Includes Hero Walls & Backlit Posters
15 sec spot
Video or Static
Cineplex Media design assistance
Campaign must expire by December 31, 2018
Offer expires November 30, 2018
Rates are net

12. Thank You