1. Knowledge of and Vigilance toward Security and Privacy Risks by Facebook Users
Karen H. Smith
Garry L. White
McCoy College of Business Administration
Texas State University-San Marcos

2. The Problem Identity theft – 10 million Americans in 2008
Cybercrime – up 668% from
Social sharing increases risks
Facebook – 500 million active users
Benefits – enhance relationships
Risks – privacy and security

3. Knowledge Federal Privacy Act of 1974 (Federal Trade Commission 2007)
Importance of knowledge about security and privacy risks (Nowak and Phelps 1995; Peltier, Milne, and Phelps 2009; Anderson 2010)

4. Vigilance Vigilance construct (Matthews, Davies, and Holley 1993)
Importance of vigilance (Ramsey and Venkatesan 2010; Reisz 2005)
Vigilance uses cognitive resources (Warm Parasuraman, and Matthews 2008
Vigilance decrement (Parasuraman 1987)
Privacy paradox (Norberg, Horne, and Horne 2007)

5. Narcissism Narcissism construct (Raskin and Terry 1988)
Narcissism and Social Networking (Buffardi and Campbell 2008)

6. Hypotheses
Consumers who lack knowledge about how to protect themselves from the security and privacy risks of Facebook tend to be less vigilant than knowledgeable consumers.
Consumers who are concerned with security and privacy on Facebook tend to rely on technology for protection rather than their own vigilance.
Consumers who are narcissistic tend to post more personal information on Facebook.
Consumers who are narcissistic tend to be less vigilant than other consumers.

7. Research Methods Focus groups – funded
Nationwide survey –funding needed
Measures
Knowledge (objective test developed by researchers)
Narcissism scale (Raskin and Terry 1988)
Vigilance (scale developed by researchers)