1. Media Literacy Applications
Michelle Arganbright
Washington State University
Media Literacy Applications
Practicing the Process

2. 5 Core Concepts Center for Media Literacy www.medialit.org
1. All media are “constructed.”
2. Media are constructed using a creative “language” with its own “rules.”
3. Different people experience the same media message differently.
4. Media have embedded values and points of view.
5. Media are (usually) organized to gain profit and/or power.

3. 5 Key Questions Center for Media Literacy www.medialit.org
1. Who created this message?
2. What techniques are used to attract my attention (or to shape my response)?
3. How might different people understand this message differently from me?
4. What lifestyles, values, and points of view are represented in, or omitted from, this message?
5. Why was this message sent?

4. Cosmogirl & TeenVogue, Dec ‘05
Ellegirl, Dec ‘05

5. Maxim, Dec ‘05

6. Resources Center for Media Literacy www.medialit.org
Alliance for a Media Literate America
Media Education Foundation
PBS TeacherSource
Teen Health and the Media depts.washington.edu/thmedia
“Flipping the Script”