2. WEBINAR Use Live Video To Drive Customer Engagement And Experience
Nick Barber, Analyst
October 26, Call in at 10:55 a.m. Eastern time

7. 67% of the watch time happens after the event.
Viewers watch live video 3x longer.
Source: Facebook (

8. Interaction Access Cost
Real time interaction
Access
Cost

10. Director of social media
Mike Delgado
Director of social media
Experian

11. Mike Delgado Alicia Baumann
Director of social media
Experian
Alicia Baumann
Senior webinar producer
Procore Technologies

12. Mike Delgado Alicia Baumann Ryan Sullivan
Director of social media
Experian
Alicia Baumann
Senior webinar producer
Procore Technologies
Ryan Sullivan
EVP performance marketing services
Performics

13. 1. How do you come up with a good topic?

14. 2. What equipment and platforms do you use?

15. 3. How do you drive engagement?

16. 4. What does success look like?

17. New: Forrester Insights for Android
NOW AVAILABLE ON GOOGLE PLAY
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forrester.com/app

18. Nick Barber