1. RETAIL TRADE
PROMOTIONS
FY18

2. Returning Partnerships 15 New Partners 8 Total Stores 7115
Albertons/Safeway [ 162 stores ]
Jewel-Osco [ 185 stores ]
Heinen’s [ 22 stores ]
H.E.B. [ 235 stores ]
Publix [ 1,192 stores ]
New
DeMoulas Market [65 stores] Basket [ 76 stores ]
Amazon [ online ]
Blue Apron [ online ]
Kroger [ 2,782 stores ]
Dierbergs Markets [ 25 stores ]
Giant Eagle [ 235 stores ]
Costco [ 514 clubs ]
Hy-Vee [ 185 stores ]
Save-On-Foods Canada [ 162 stores ]
Lunds & Byerlys [ 26 stores (QFC) [ 63 stores ]
Mariano’s [ 35 stores ]
SAM’s Club [ 655 stores ]
Earth Fare [ 46 stores ]
Whole Foods [ 52 stores ]
Central Market [ 9 stores ]
King Soopers [ 147 stores ]
Meijer [ 242 stores ]

3. UPCOMING RETAIL TRADE PROMOTIONS
FY19
PCC Community Markets
QFC
Walmart
Whole Foods (pending)
Wal Mart
Target

4. NATIONAL SEAFOOD MONTH
FY19

5. ‘RAISE A GLASS TO THE WILD’
Consumer sweepstakes: Enter to win a cruise for two to Alaska
Consumer offers:
Alaska seafood & Villa Maria digital coupons [ Ibotta ]
Kona mail-in rebate
Instant redeemable coupon

6. ‘RAISE A GLASS TO THE WILD’

7. INMAR LOYALTY PROGRAM Digital coupon promotions
Beginning in October, $2 off:
within retailer loyalty programs
Frozen salmon
Cod fillets
Halibut fillets
Retailer accounts
SuperValu
Hy-Vee
Kroger
Publix
Meijer
Lowe’s Foods
Sprouts
Lucky Supermarket, Schnuck’s
Harris Teeter

8. RETAILER CO-OP PROMOTIONS
Targeted Accounts (bold are confirmed participants):
Publix
H.E.B.
Stater Brothers
Kroger (select divisions)
Hy-Vee
Sprouts
Ingles
Thriftway Stores of Washington
Albertsons/Safeway (select divisions)
Lowes
Lucky's
Weis Markets
Bashas’
Meijer
Wegman's
Fresh Market
Raley's
Whole Foods (Midwest/California)
Giant Food Stores
Randalls
Giant Eagle
Roundy's
Winco
Haggen
Schnuck's
Hannafords
Smart & Final
Harris Teeter
Spartan Nash

9. RETAILER CO-OP PROMOTIONS
Publix Aprons Meal program with Kona 4K chef demos will occur at 1,085 stores featuring frozen Alaska sockeye salmon, alongside beer tastings that Kona will be conducting (10/18-10/21).
Pavilions
26 SoCal stores
Service cases - Multiple Alaska seafood species promoted in an Alaska section
Ads on Alaska seafood every week in October
Signage displayed on top of and inside the seafood cases

10. RETAILER TRADE PROMOTIONS
Sprouts
HEB

11. RETAILER TRADE PROMOTIONS
Publix
Publix

12. RETAILER TRADE PROMOTIONS
Wal Mart
Pavilions

13. KROGER LITTLE CLINIC WELLNESS FESTIVALS
7 Midwest Divisions
Customer educational booklet featuring Alaska cod, salmon & pollock
200 locations
personal dietitian shopping sessions

14. IHEART MEDIA Geo-fenced advertising Ghee-Seared Alaska Salmon
Ibotta offer
:15 Alaska seafood sustainability video
Target markets:
CO: King Soopers, WalMart, Sprouts, Target, Whole foods
NC: Publix, Harris Teeter, WalMart, Target, Whole Foods
GA: Publix, Kroger, WalMart, Target, Whole Foods

15. FEXY MEDIA: SERIOUS EATS
8 new recipes
On-trend ingredients
Targeting super consumers

16. THANK YOU