1. Project Based Learning: Restaurant Design

2. Essential Question
How do the academic skills you acquire in language arts, math, and social studies prepare you for the real-life experience of owning and operating a small business?

3. The Task
You will work as a group to design and operate a new restaurant
Each group member will have one (or more) of the following primary job responsibilities:
Owner
Architect
Manager
Chef
Designer
Marketing Consultant

4. Job Responsibilities
Owner – locate and ‘purchase’ real estate, apply for business license, maintain budget
Architect – design blueprint, assist in selecting furnishings and restaurant décor
Manager – hire staff for the restaurant, select uniforms, create a help-wanted ad to attract employees
Chef – create a menu, work with the designer to furnish the kitchen
Designer – carry out the theme of the restaurant through selecting furnishings and décor
Marketing Consultant – produce a commercial and design print advertisements to promote your restaurant

5. Congratulations!
Your group has been given a budget of $1,500,000 and has been challenged to open a new restaurant.
You will work very hard these next few weeks to bring your ideas to light and make your business dreams a reality.
How will you encourage people to give your restaurant a try?

6. First Steps Think of a CONCEPT.
A concept gives potential customers an idea of what to expect when they dine at your restaurant.
It will drive your decisions about location, menu, hours of operation, etc.
When thinking about a concept, consider the type of cuisine you will serve. Does your food match your overall theme?

7. Decide on the Cuisine
Will you specialize in the food you offer? Will you serve ethnic food, fast food, gourmet coffee, or comfort food?

8. Cuisine Continued Think of the people who live in your community.
What cuisine might they find most interesting? Inspiring? Flavorful?
What culture do you want to represent in your restaurant menu, atmosphere, design and style?

9. Determine Your Target Market
Before you open your restaurant, you will need to decide on a target market.
Who are you trying to encourage to eat at your restaurant?
Will you try to attract business executives, couples, or families with children?
You must also set appropriate price points for your menu items.

10. Decide on an Operational Strategy
Your restaurant will most likely fall into one of these basic service categories:
Fine Dining
Casual Dining
Fast Casual
Quick Service

11. Fine Dining
Fine dining restaurants provide a high perceived value for their guests
Defined by white tablecloths and beautiful décor
Pleasant atmosphere
Renowned chefs
Exceptional service
Specialized, pricey dishes

12. Casual Dining
Offers full table service that is more upscale than fast-casual restaurants
More affordable than fine dining restaurants
Appeals to a wide customer base and are usually family-friendly

13. Fast Casual Also known as quick casual and limited service
Typically perceived to offer better food quality and improved service over fast food restaurants
Menus tend to be less extensive but also less expensive than casual dining restaurants

14. Quick Serve Make a business of convenience and speed of service
Typically have simple décor, inexpensive food items and fast counter service
Most fast food restaurants fall into this category

15. Additional Considerations
Layout of your restaurant
Employees
Type of service
Take-out
Delivery
Catering

16. Atmosphere
Lighting - Dim and cozy? Bright and cheerful? Lots of windows?
Seating - Booths? Intimate tables? Picnic Tables? Benches?
Flooring - Wood? Tile? Carpet?
Wall finish - Paint? Wallpaper? Showcase of sport memorabilia?
Music – Live? Recorded?
Décor- Plants? Paintings? Advertisements?

17. What about employees?
Uniforms
Training
Quantity
Shifts
Wages

18. Name & Logo What will your restaurant be named?
Name should match theme
Ex: Taco Bell (serves tacos, burritos, nachos, etc)
Ex: Chick-fil-a (serves chicken biscuits, chicken sandwiches, chicken salad, etc.)
What will be the design of your logo? How will it be used to promote your business?

19. Restaurants Examine the following slides
Can you determine each restaurant’s theme?
What kind of atmosphere do you detect?
What kind of food do they serve?
Who is the target market?
How much would you expect to pay for a meal?
Would you choose to eat there?

20. Dewey Destin’s, Destin Florida

21. Ruth’s Chris Steakhouse

22. McDonald’s

23. IHOP

24. The Challenge
Owning and operating a business requires the ability to make wise decisions.
Your group will be given a variety of materials and resources to guide you in this process.
Use the materials, resources, and your time wisely!
Each group member has a specific responsibility, but you will work collectively to complete this challenge.
Your challenge will culminate with a project presentation and ‘tasting’ event for teachers, administrators and parents.
Good Luck!

25. Project Requirements Include:
Brainstorm sheet
Real Estate activity sheet
GABA application
An original logo
Restaurant blueprint
Food activity sheet
Complete menu
Commercial and print advertising
Documentation of purchases
An item from your menu prepared for our “tasting” event

26. Credits and Resources: